Online marketing helps boost Northern Foods' Q1 bakery sales
Northern Foods says Facebook and Twitter helped its bakery division achieve a 6.8 per cent increase in underlying quarterly revenue.
The company said its third “Vinnie” TV and online advertising campaign bolstered the sales performance of the Fox’s brand.
Overall Northern Foods enjoyed a successful start of the year with first quarter sales for the group up 5.5 per cent. The hot weather helped drive sales growth, especially in the chilled division, where demand for sandwiches and salads helped revenue climb 9.2 per cent.
Stefan Barden, CEO of Northern Foods, said: “We have made a good start to the new financial year.
“Our focus upon high quality products, to serve a range of tastes and budgets, positions us well to continue our progress. We have much more to do and have a range of initiatives to drive the business forward.”
