Yum, that’s good: Oprah and Kraft Heinz JV launch ‘better-for-you’ pizza line

By Gill Hyslop contact

- Last updated on GMT

Kraft Heinz has collaborated again with Oprah Winfrey to expand its Oh, That's Good range. Pic: Oh, That's Good
Kraft Heinz has collaborated again with Oprah Winfrey to expand its Oh, That's Good range. Pic: Oh, That's Good

Related tags: Oprah Winfrey, Pizza, better-for-you, Frozen food, Mealtime Stores, Joint venture

Mealtime Stores – the joint venture between Kraft Heinz and Oprah Winfrey – is extending its O, That’s Good brand with premium frozen pizzas featuring a cauliflower crust.

The O, That’s Good! Frozen Pizza line marks the second collaboration between the company and entertainment mogul – following the launch of a range of soups and sides exactly a year ago – designed to capitalize on the growing frozen foods sector.

According to Nielsen, annual US sales of frozen foods are $53bn industry, with frozen meals and appetizers making up 35% of the frozen-food aisle and sales growing at 3%, the highest in five years.

The new pizza line features a crust made from one-third cauliflower: one of the ingredients present in all Oh, That’s Good foods as a way of adding nutrition.

Nutritious twist

oprah winfrey infographic corrected one

“I am always looking to add a nutritious twist to my foods, so we made part of the crust in my new pizza with cauliflower while maintaining that classic, cheesy pizza flavor you and your family love,” ​said Winfrey.

The range initially offers four varieties: Pepperoni, Five Cheese, Supreme and Fire Roasted Veggie.

The 11-inch pies – which serve five people – each contain between 280 and 330 calories, 2g-5g of saturated fat and no artificial flavors or colors.

The line was rolled out in stores across the US on Wednesday, at a suggested retail price of $6.99.

O, That’s Good has also added four other foods to its lineup, including Chicken with White & Wild Rice Soup, Roasted Corn Chowder, Sour Cream & Chive Mashed Potatoes and Broccoli Cheddar Rice, at RRP of between $4.49 and $4.99.

Balance of taste and nutrition

“Our mission is to continue to grow the business, to grow across different categories and find a twist on a product, a better balance of taste and nutrition,”​ said Christopher Urban, head of Mealtime Stories.

Ten percent of all profits from the brand will be donated to charities that work to reduce hunger, according to Kraft.

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