Meet Kraft Heinz’s second Springboard Incubator Program class

By Gill Hyslop

- Last updated on GMT

The next five start-ups to participate in Springboard's Program
The next five start-ups to participate in Springboard's Program

Related tags incubator Ancient grains Almonds Organic non-GMO seeds

Kraft Heinz’s platform to foster the next generation of F&B players has announced its second class of participants it believes will shape the future of food.

The five start-ups include Blake’s Seed Based, BRAMi, Ka-Pop! Ancient inGRAINed Snack Co, Origin Almond and Tiny Giants, all of which fall within Springboard’s growth pillars of Natural & Organic, Specialty & Craft, Health & Performance and Experiential brands.

Over the next 16 weeks, the selected start-ups will participate in a program of learning, funding, infrastructure access and mentorship in Chicago, US.

“All five companies in our second Incubator class offer delicious products that cater to the better-for-you offerings consumers are demanding,”​ said Kelly Reinke, Springboard Incubator Lead.

“Springboard exists to help shape the future of food, and we are confident our next class does just that.”

Springboard has also announced the application period for the third incubator class​ – which takes place from August 5 to November 22, 2019 – is now open. Deadline for submission is June 14.

Blake’s Seed Based


Blake’s Seed Based mission is to make seed based, Top 8 Allergen-Free snacks accessible to everyone – for those with food intolerances and those without.

Its snack bars – in Raspberry and Pineapple variants – contain pumpkin, sunflower and flax seeds that are high in nutrients, minerals and antioxidants.

The start-up also donates a bar to a school in need for every box purchased.



BRAMi has reimagined lupini beans, a Mediterranean legume packed with protein and fiber.

The beans also contain a fraction of the calories, carbs, fat and sugar of other snacks.

BRAMi Italian Snacking Lupini Beans – in Sea Salt, Garlic & Rosemary, Chili & Lime, Hot Chili Pepper and Balsamic & Oregano – offer one of the few shelf-stable snacks that is not baked, dried or fried, and something totally differentiated to the growing functional snack category.

Ka-Pop! Ancient inGRAINed Snack Co


Ka-Pop! is powered by ancient grains to bring fun and nutrition together, being high in protein, fiber, omega 3s, potassium and vitamins.

The ancient grain popped chips come in four flavors, including Dairy-Free Cheddar, Rosemary Garlic, Salt & Vinegar and Olive Oil & Sea Salt.

Origin Almond

Origin Almond

Origin Almond uses cold-press technology to extract the liquid essence of almonds to make premium fruit juices that are minus the excess sugar and carbs.

A 12oz bottle of Cold-Pressed Almond Juices – available in Lemon Ginger 360° Cleanse, Thai Coconut Pinã-Colada, Ginger & Turmeric Golden-Mylk and Super Greens 4 – contains only 1g of sugar and are suitable for vegans, as well as people following keto and paleo diets.

Tiny Giants

Tiny Giants

Tiny Giants is a sustainable plant based snack brand for future-forward kids and parents.

Its first product is a dairy-free yogurt that is certified organic and non-GMO with no added sweeteners, available in three variants: Berry Fly, Mangood and Vanana Banilla.

Tiny Giants believes that healthy bellies equals happy kids and it is on a mission to change the way kids snack.

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