Ginstes appoints new lead

Stephanie Hildon has been enlisted as the UK savory pastry manufacturer’s new MD, effective May 7, 2024.

Hildron takes over from Sam Mitchen, who is moving on to become MD for the Savoury Pastry category at Samworth Brothers.

Hildron brings extensive industry experience with her, including 25 years in commercial roles selling products ranging from baby food to sofas, and most recently as CEO of Langmead Herbs, growing it from a £13m to £24m business since 2018. She achieved this through a combination of winning new retailer contracts and improving operational efficiencies.

She also brings with her a passion to instil the company’s vision, boost product innovation and build strong customer relationships.

Ginsters “is a phenomenal brand with a rich history and a firmly established position as category leader,” said Hildon.

“Recent work from the brand has been incredible and has delivered real cut through and I can’t wait to join the team and be part of the brand’s continuing success.”

Added Mitchell, “I am delighted I will still be working with the Ginsters brand in my new role at Samworth Brothers and am confident that Stephanie will do a brilliant job as MD. I wish Stephanie huge success in her new role, and look forward to working together in an exciting new chapter for Ginsters."