Kind Snacks' Caramelised Biscuit Nut Bar
Kind has brought a new flavour into the fold in the form of another HFSS-compliant bar.
Caramelised Biscuit Nut is combo of peanuts, almonds and cashews with a hint of caramel and note of spiced biscuit flavourings.
It’s high in fibre, gluten-free, has 81% nuts and no artificial flavours. It compliments Kind’s other HFSS-compliant bars – Maple Pecan Almond and Fruit & Nut – which were launched in 2022.
Already off to a strong start, Maple Pecan Almond is the UK’s #1-ranked best-selling HFSS compliant bar, while Fruit & Nut comes in a close second (L12W, Nielsen).
“When it comes to snacking, Kind believes you shouldn’t have to choose between delicious and nutritious,” said Audrey Arbeeny, UK marketing director.
“Our new Caramelised Biscuit Nut bar brings both of these things together, great flavour and high-quality ingredients. We are proud to launch our third HFSS compliant bar that does not compromise on taste or nutrition. We can’t wait to hear what our consumers think.”
The newest addition to Kind’s product portfolio is available in singles format in WHSmith Travel Stores, Nisa, Spar and Boots and on Amazon for an RRP of £1.30. A further rollout to Sainsburys, Asda, Morrisons & Waitrose will follow later this year.