Puratos ticks carbon neutral boxes with groundbreaking 60DAYS chocolate brand

By Anthony Myers

- Last updated on GMT

Puratos claims to create ‘tree to bar’ chocolate in 60 days. Pic: Puratos Group
Puratos claims to create ‘tree to bar’ chocolate in 60 days. Pic: Puratos Group

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The Puratos Group has announced its 60DAYS responsibly-sourced chocolate has received a Carbon Neutral Certification.

To be qualified for carbon-neutrality certification, 60DAYS Chocolate of Puratos Grand - Place Indochina (PGPI) had to satisfy the requirements of the Carbon Neutral Standard, making sure its cocoa sourcing is certified under CACAO–TRACE Fresh – the ‘from-farm-to-chocolate’ process.

The certification was provided by CO2logic, a South Pole company pioneering in environmental advisory, but Puratos claim its 60DAYS Chocolate goes beyond industry standards.

It aims to reinvent the chocolate process by combining fermentation in wooden acacia boxes with slow roast methods to create ‘tree to bar’ chocolate in 60 days. This process generates lower emissions, thanks to its close-to-source production and short transition time. From a taste and quality perspective, customers benefit from a fresher and more flavoursome product, with low sugar content.

This is the first time PGPI has achieved this certification for its 60DAYS chocolate. In December 2021, the company became the first entity of the global Puratos Group to achieve the Carbon Neutral Certificate in business operations after the process of evaluating the greenhouse gas emissions generated by manufacturing and operating of company.

Gricha Safarian, Managing Director at Puratos Grand-Place Indochina (PGPI), said: “We call its production 60DAYS Revolution. Over 12 years​ in the making, this truly ‘Next Gen Chocolate’ is the absolute innovation in a very traditional and slowing-moving chocolate industry.

We have managed to reinvent the chocolate process with a combination of fermentation in acacia wooden boxes, slow roast process and tree to bar in 60 Days, avoiding most of the oxidation by light and air. All with low sugar content formulations​.

We believe a great chocolate product must have not only a good taste but also a green production. That is why we pursue Carbon Neutral certification.

“Achieving this certification is a part of our sustainability commitments. Our purpose is not profit to profit, but profit for a higher purpose, which means we want to empower consumers and our customers to make better, more informed, more sustainable choices​.”

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