The story of Joseph’s
When Syrian immigrant Joseph Boghos settled in the US in 1952, he had no idea his wife’s pita recipe would achieve their American dream.
Today, Joseph’s can be found in all 50 states and is growing international as well as online with a range than extends beyond its Original Pita to Flax Lavash, flatbread pizzas, roll-ups, and more.
In the 50’s, pita bread was still relatively unknown in Greater Boston, but Joseph’s Bakery soon changed that. Using a centuries-old family recipe, the bakery’s portable sandwich pockets quickly gained traction with friends and then neighbours.
By 1972, Joseph’s pita, flatbread and lavash had become staples on stores shelves throughout New England.
For the past decade, Joseph and Stephen Boghos have continued the legacy of their grandfather, laser-focused on providing customers with a healthier, everyday alternative to traditional sandwich bread. With a 300-strong workforce and a production facility in Lawrence, Massachusetts, the brothers have developed an even wider range of affordable breads (including mini versions of its original pitas) and have increased its retail footprint across the US.