Kellogg’s has launched a new variant of its much-loved ‘chocolatey’ cereal – Hazelnut Choc Flavour Coco Pops – rolling out in Asda and Iceland stores across the UK. The limited edition cereal will be available on shelf for one year only.
Kellogg’s experts spent more than a year at the Manchester-based factory perfecting the new taste, which combines cocoa with notes of hazelnut – and ensure it maintains its low sugar status, with 30% less sugar than its competitors.
In 2018, Kellogg’s reduced the sugar content in Original Coco Pops by 40%, following a reduction of 14% in 2017, meaning Coco Pops now has half the sugar it did five years ago. The original variety, as well as this new limited edition, are non-HFSS (high in fat salt sugar) cereals.
The Hazelnut Choc variant follows the launch of the limited edition Strawberry & White Choc Coco Pops last year, with shoppers buying over 4,000 boxes of the cereal every day in 2021.
“We are so excited to bring out a new limited edition Coco Pops flavour and we hope that kids and grown-ups alike enjoy it as much as we do,” said Sophie Daniels, brand manager at Kellogg’s.
“We know that our fans enjoy eating their Coco Pops with hazelnut milk-alternatives, so we’re hoping this new Hazelnut Choc flavour is a hit.’’
Kellogg’s Hazelnut Choc Flavour Coco Pops has an RRP of £3.00.