Simply Seedz Porridge Pots gets the Olympic nod
The call from a Team GB’s nutritionist to say Simply Seedz Porridge Pots were under consideration as an official food for the Winter Olympics will be a moment founder Cathryn Zielinkski will never forget.
“While we’ve always been positioned more as a discerning artisanal choice than a high-performance snack, everyone knows porridge’s unrivalled prowess as a high fibre, ‘slow release’ energy provider,” said Zielinksi.
“Simply Seedz stands out because it uses large Scottish rolled oats and a maximum of five real ingredients (no needless fillers or synthetic nasties).
“However, our biggest plus is our stubborn refusal to ever dabble with sugary milk powders (dairy free), which means our sugar footprint is negligible and athletes can make their own preferred milk choices; be that cow, oat, soy or nut.”
She added that 2021 was a fantastic year of growth for the Midlands, UK-based producer.
“Our traditional heartland has been online and independent coffee shops, cafes and delis, however export sales, thanks to our tie-up with the Department of International Trade has opened doors to North America, Europe and perhaps most excitingly the Middle East.”
Simply Seedz Porridge Pots are available in five variants – Apple & Cinnamon, Dark Chocolate & Ginger, Apricot & Cranberry, Date & Apricot and Plain – for an RRP of £1.99 (60g pots) and £5.25 (500g pouches).