Great British Biscotti Co transitions into The Artful Baker

By Gill Hyslop

- Last updated on GMT

The Artful Baker's eclectic range.
The Artful Baker's eclectic range.

Related tags Great British Biscotti Co The Artful Baker artisanal bakeries Warburtons

From 1 January, Dorset artisan bakery Great British Biscotti Co will operate under The Artful Baker, pairing back into six ‘hero’ lines, revamped favourites and two new arrivals.

According to the Dorset artisan bakery, the 6-strong selection not only provides the perfect building blocks for growth, but will act as the perfect springboard for ‘next stage’ biscuit development beyond biscotti.

The range is eclectic and includes bold pairings like Fennel, Pink Peppercorn & Salt; Sour Cherry & Dark Chocolate; Smoked Jalapeno & Lime and Sundried Tomatoes, Kalamata Olives & Oregano, among others.

According to founder Paul Rostand, lockdown provided the perfect moment to revisit and refresh a brand that started in 2017 as a small batch artisanal supplying the independent sector, including delis and cafes, hamper operations and the National Trust.

The intervening years has seen much development, including a site overhaul to create the right mix of artisanal craft, a significant increase in export sales, collaborations with companies like Hotel Chocolat and John Lewis and moving into the vegan and gluten-free categories. The business also took the honour of becoming the inaugural winner of Warburton’s Batch Ventures fund.

'Honing our craft'

“Working with Warburtons, coupled with positive feedback about our new Artful Baker single baton offerings, reminded us that we are really onto something special in taking a timeless classic and giving it extra integrity and category authority by only utilising best-in-class ingredients and never resorting to palm oil, lazy fillers or artificial nasties,”​ said Rostand.

“Great British Biscotti allowed us to hone our craft in creating sublime permissible treats, but now we’re in a significant growing phase. Looking beyond biscotti, we need a more indulgent brand identity to reflect our increasingly indulgent and diverse biscuit beliefs.”

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