Hubba CEO: What's your social mission?
Ben Zifkin, founder and CEO at Hubba, an online platform connecting independent retailers with innovative CPG brands, said having some kind of social mission was moving up the priority list as a purchase driver for buyers on the platform. "Instead of saying I'm looking for a keto energy bar, they're saying I want high-margin pantry essentials that are socially conscious and have high re-order rates."