NCG category manager: Do your homework!
In a debrief session immediately after the event chaired by FoodNavigator-USA editor Elaine Watson, Sarah Nathan, category manager at National Co+op Grocers (NCG), said she expected brands to do their homework before making an approach, get to know what NCG is looking for and how it operates, to understand that each retailer has individual wants and needs. “Hone your pitch and do your research ahead of time.”
