PeaTos follows PepsiCo with D2C snack site

By Gill Hyslop

- Last updated on GMT

PeaTos is hoping to increase its ecommerce share with a new D2C website. Pic: PeaTos
PeaTos is hoping to increase its ecommerce share with a new D2C website. Pic: PeaTos

Related tags Peatos PepsiCo Frito-Lay ecommerce coronavirus

Upstart snack producer PeaTos has jumped into the ecommerce fray with a direct-to-consumer website a week after PepsiCo Frito-Lay launched its own D2C websites.

With nearly 92,000 Cheetos consumed per second, Frito-Lay is looking to expand its multi-billion dollar snack business by leveraging online growth​ with its new website, The salty snack giant also launched, which offers meal kit-style product combinations.

PeaTos – which has made a name for itself by challenging Frito-Lay in an irreverent David vs. Goliath-style battle – has again thrown down the gauntlet, by responding with its own D2C site, called

Virtual fight for snacking share

The move comes as at-home snacking is at its peak and consumer reliance on ecommerce remains high, as millions of Americans are in lockdown due to the coronavirus outbreak.

“Now, as the world battles an unprecedented pandemic that is keeping people at home, the fight for snack share just headed online,”​ said Nick Desai, founder and CEO of PeaTos.

“With the launch of, we wanted to make sure consumers can get their favourite ‘junk style snacks made from Peas’ directly to their homes.”

According to PeaTos, the brand saw a 50% growth spurt between 2019 and 2020, making it a leader in the salty snacks sector. It has also experienced growth in traditional US retailers like Kroger, Safeway, Albertsons and 7-11, particularly for its PeaTos Rings – a better-for-you version of Frito-Lay’s Funyuns – launched last year.

The brand’s new website features its entire product range, but will continue to be updated with different assortments, exclusive collaborations and brand partners, it said.

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