Warburtons partners with Toast Ale to make beer from crumpets

By Jenny Eagle contact

- Last updated on GMT

Warburtons launches first non-baked product. Photo: Warburtons
Warburtons launches first non-baked product. Photo: Warburtons

Related tags: Beer, crumpets, Recycled content

Warburtons has partnered with Toast Ale to launch the UK’s first ever beer brewed from leftover crumpets.

The launch comes as Warburtons looks for innovative ways to give leftover food waste a second life. The collaboration is on a limited-edition basis, and if successful, based on consumer demand will be rolled out on a larger scale.                                                                                                                              

Session IPA

crumpets

We’re thrilled to announce an innovative way of utilising our ‘wonky’ products whilst celebrating the nation’s love of crumpets in a whole new way​,” said Darren Littler, head, product innovation, Warburtons.

We proud that Crumpet Beer is our first non-baked product we’ve ever launched.​” 

The Session IPA was brewed by Toast Ale with Warburtons crumpets that didn’t quite make the cut but were the perfect ingredient for producing a ‘dough’ lightful beer with 4.2% alcohol.  

To make the light IPA, Toast Ale replaced some of the malted barley in the beer with crumpets, extracting starches and sugars and breaking them down into fermentable sugars - meaning the crumpet does more than just flavour the beer.  

Palate-pleasing

James King, marketing and brand manager, Toast Ale, said its mission is to brew beer that is planet-saving and palate-pleasing and as a British staple, crumpets bring something different than its bread brewed beer, with a unique taste.

Warburtons X Toast Ale Crumpet Beer is available on the Toast Ale website for £28 for 12x 300ml bottles available whilst stocks last.

Related topics: Ingredients, Emerging Markets

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