Good Food Festival

Prime time: Paleo cookie brand start-up with national ambition

By Douglas Yu contact

- Last updated on GMT

All Paleo Prime Cookies’ products are natural, grain-free and gluten-free
All Paleo Prime Cookies’ products are natural, grain-free and gluten-free

Related tags: Flavor

US start-up Paleo Prime Cookies is aiming to fuel growth with new packaging and by expanding its line-up with new flavors.

The Chicago-based business produces almond-flour based individually wrapped 1.5-ounce cookies that are free from gluten and grains.

Currently, they are primarily sold in the Chicago area – for $2.99 a cookie – in the natural food channel and independent grocers, gyms, juice bars and coffee shops.

The business is in the process of establishing retailer and distributor relationships, and recently improved its packaging to give the products a longer shelf life, which founder Casey McMillin hopes will generate more distribution opportunities.

'We are in growth mode'

“We are in growth mode from being available only in the Chicago area to being available nationally,”​ he told Bakeryandsnacks at the recent Good Food Festival in Chicago.

The cookies are available in in three flavors - chocolate chip, vanilla raspberry and vanilla blueberry- and the business is developing new flavors due to come market late in 2016.

“We are leaning towards a vanilla cherry ​[flavored cookie], but we still have other options to consider,”​ said McMillin, adding that a common misconception about Paleo Prime Cookies was that, because they do not contain common cookie ingredients, they won’t taste as good.

'Taste is number one'

 “It is definitely a different type of sensory experience but consumers are consistently amazed that our products taste great using only a few ingredients,”​ he said. “We believe taste is number one in terms of putting a product on the market. If it doesn't taste great, it’s not going to go.”

McMillin added that the cookie industry was continuously changing, driven by consumers’ desire for healthier and more convenient products. 

“Consumers are demanding less sugars and fillers in their products,”​ he said, adding that he was considering adding protein and plant-based materials to future products ,

“Many people look to their snacks to include added protein,”​ said McMillin. “The other opportunity is being 100% plant based; we currently use honey as a sweetener and may look to another plant-based alternative.”

Related news

Show more

Related products

show more

A Baker’s Hero: Vital Wheat Gluten

A Baker’s Hero: Vital Wheat Gluten

Cargill | 25-Oct-2022 | Technical / White Paper

From formulation to finished product, vital wheat gluten is a true superhero when it comes to the bakery. Learn how this humble, plant-based protein rose...

Enhance the shelf life of baked goods now!

Enhance the shelf life of baked goods now!

Mane Kancor Ingredients Pvt. Ltd. | 19-Oct-2022 | Technical / White Paper

Fats in baked foods influence its softness and flavour, however it is also prone to acceleration of oxidation under high temperatures leading to rancidity...

Sugar reduction and alternatives guide

Sugar reduction and alternatives guide

Cambridge Commodities | 28-Sep-2022 | Product Brochure

Cambridge Commodities has selected a number of sugar alternatives including food-based alternative sweetening products, sweeteners of natural origin, and...

We offer even more reason to indulge.

We offer even more reason to indulge.

ADM | 22-Sep-2022 | Insight Guide

Consumers want snacks that are both delicious and nutritious. That’s why we incorporate more fiber and plant-based choices and use ingredients like botanical...

1 comment

Why almonds?

Posted by Mike,

Claiming allergen free statements on the wrapper yet keeping the nut allergen? Cookies won't be given to kids or in schools - not like kids should be able to afford a $2.99 cookie anyways. "Healthy cookie" is an oxymoron.

Report abuse

Follow us


View more