Snyder’s of Hanover
Snyder’s-Lance is expanding the US market’s biggest pretzel brand with new lines to tap trends including protein and better-for-you snacks.
The brand’s new Filled Pieces are hollowed out salty pretzels filled with peanut butter for added protein.
Snyder's-Lance is also extending its Pretzel Pieces line-up with 50 Percent Less Fat pieces in two savory flavors - Zesty Ranch and Everything. The Sweet and Salty Pretzel Pieces range is also beign expanded, with a S'mores variant combining chocolate and marshmallow flavors on sourdough hard pretzel pieces.