Pizza Hut box turns into a movie projector

By Jenny Eagle contact

- Last updated on GMT

Picture: Facebook/ Ogilvy & Mather Group/ Pizza Hut
Picture: Facebook/ Ogilvy & Mather Group/ Pizza Hut
Ogilvy & Mather Group Hong Kong has partnered with Pizza Hut to create a box that turns into a movie projector using a smartphone.

The ‘Blockbuster Box’ is designed with two components and four illustrated graphics - a perforated circle in the front of the box and a plastic lens placed in a void on a mini-support that goes into the  center of the pizza.

When the pizza arrives, consumers can pop out the hole, push in the friction-fit lens, and use their smartphone to scan a QR code and download a free movie. 

The product is targeted towards a younger generation of consumers and following a successful trial has been launched in Hong Kong. 

There are four different styles of Blockbuster Box, with each corresponding to the genre of the free movie that comes with it: the Fully Loaded box for action movies, Slice Night for scary movies, Hot & Ready for romance, and Anchovy Armageddon for sci-fi fans.


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