Top 2013 food launches net nearly $1bn
Dannon Light & Fit Greek, introduced in 2013, had sales of nearly $145m in its first year.
Figures from Information Resources Inc. (IRI) indicate the top 10 packaged food launches in 2013 had total sales approaching $1bn. The list reflects a number of overall industry trends, including Greek yogurt, low-calorie, and convenience foods.
