Coffee company adds colorful inkjet labels
In an interview with FoodProductionDaily.com, La Crema Coffee owner Melissa Flohn said she purchased the printer in 2012 to craft customized, seasonal labels to help product positioning. With appealing labels, she said, she knew the new packaging would likely increase its appeal to retailers and consumers.
“With a design background, I knew it was just a matter of redesigning the packaging and making it something that gift stores would love to have in their shop,” she said.
Getting started
Flohn had prior experience with Quick Label equipment; her firm already had two of the company’s label printing units in place. She discussed plans with sales representative Joe Quednau, who suggested the Kiaro, and she engaged a local artist to design the new labels.
“I started working with Amy Gantt of Lula Bell Art and Design and we worked on some hand drawn labels,” Flohn said. “It was a marriage made in heaven.”
Successful venture
The new Kiaro-labeled La Crema Coffee bags resonated; during 2012, the company sold more than 500,000 lbs. of coffee beans in the gift packaging through more than 1,000 gift shops and gourmet food retailers, Flohn said.
The Kiaro! high-speed inkjet label printer from QuickLabel Systems prints coffee labels at a speed of 8 inches per second, in 1,200 dpi high resolution, and is priced at under 8,000€.
