Vitiva makes Inolens as carotenoid stabiliser

By staff reporter

- Last updated on GMT

Related tags Dietary supplements Nutrition Food preservation Vitiva

Vitiva is introducing a new variant of its Inolens rosemary extract
aimed at boosting stability of carotenoids and other natural
colourings, without the need for synthetic preservatives.

The Slovenian company first introduced its Inolens line a year ago, after developing the means to make rosemary extracts odourless so that they can be used in a variety of food applications without tainting the sensory properties.

The company says that sales have "grown very rapidly, since it can be used in new applications where use of rosemary extract was very limited before"​. Applications to date include meat products and edible oils.

The new variant, called Inolens 4, takes them into new food areas including dietary supplements, as it is intended to improve oleoresin stability in carotenoids, tomato-based products, and those using paprika as a colouring, extending shelf life by eliminating rancidity and colour fading.

In the past, manufacturers have had to weigh-up use of synthetic preservatives against natural colours. But Vitiva says that Inolens 4 will allow them to apply for a clean label, catering to consumers' desire for healthy, natural products.

The company says Inolens 4 is suitable for dietary supplements and food products like ketchup and pizza. But a spokesperson told NutraIngredients.com that the emphasis is mainly on preserving colour, rather than the health benefits of carotenoids.

Dr Majda Hadolin, head of Vitiva's food application laboratory, said: "We can make tailor-made natural solutions based on innovative Inolens 4. We will support our customers with our extensive know-how and experience in every stage of the product development process."

Related topics Ingredients

Related news

Related products

show more

Increasingly, sustainability is linked to value

Increasingly, sustainability is linked to value

Content provided by Corbion | 08-May-2024 | Insight Guide

Today, it’s not enough for products to be good for you. Consumers — especially Millennials and Gen Z-ers — not only want bakery products that are good...

More delicious. More functional. All gluten-free.

More delicious. More functional. All gluten-free.

Content provided by ADM | 17-Apr-2024 | Case Study

While public opinion of gluten has softened in recent times, consumers continue to adopt lifestyle diets that avoid or remove gluten-rich products. And...

Discover Premium Berry Ingredients from Fruit d’Or

Discover Premium Berry Ingredients from Fruit d’Or

Content provided by Fruit D'or | 09-Apr-2024 | Product Catalog

Fruit d'Or has supplied premium cranberries and wild blueberries to global commercial bakeries for over 20 years. Rooted in the philosophy of "better...

Related suppliers

Follow us

Products

View more

Webinars