Who is the US gluten-free consumer? By Kacey Culliney 02-Oct-2014 - Last updated on 03-Oct-2014 at 10:48 GMT Facebook Twitter Linkedin Email to a friend The Hartman Group has pooled data from a survey of 2,551 US adult consumers aged 18-79 in October 2013, conducted as part of its Culture of Wellness report. It asked adults about gluten-free purchase habits and opinions on the sector. Who is the US gluten-free consumer? Close to one-quarter of Americans buy gluten-free Millennials the biggest buyers Trace amounts of gluten okay Absolutely gluten-free? Wheat or gluten is okay Prev 1 2 3 4 5 6 Next Related tags Us