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Trends > Emerging Markets

Emerging Markets

Manufacturers in their swarms are flurrying to emerging markets like Brazil, Russia, China and India to cash in on booming populations that have money to spend. But it isn't a simple 'shift' of business model. Companies must work hard to carefully tailor products and marketing to very different and varied consumer groups.

Campbell Soup seeks to boost footprint in China with deal to buy Danish baked snacks maker Kelsen Group

A month after announcing a deal to buy baby food firm Plum Organics, Campbell Soup has unveiled plans to acquire Kelsen Group A/S, a Danish producer of baked snacks that...

Want-Want China has an edge over its international rivals, says analyst

Want-Want chairman tops Forbes Taiwan rich list as China business booms

The chairman of Taiwanese food and drink major Want-Want has topped the Forbes Taiwan rich list for the second year running on the back of a booming snacks business in...

Demands for cake freshness are particularly strong in Asia and South America, says Puratos

‘There’s an emergency for cake freshness in the industry’: Puratos

There is an urgent need for freshness in the cake sector with strongest demands from Asia and South America, a Puratos brand manager says.

Very specific, targeted plans needed for BRIC snack markets, says Canadean analyst

BRIC snacking: Stereotypes must be cast aside

Snack makers must cast aside stereotypes when targeting the BRIC region because the markets and consumers are a lot more complicated, an analyst says.

Bimbo is the fifth most chosen food brand but global penetration is low, find Kantar World Panel

Bimbo: The not-so-global brand

Bimbo is a popular bakery brand that is in growth but global penetration remains fairly low outside Latin America, an expert says.

Lay's would be no. 5 most chosen FMCG brand if Walkers, Sabritas, Margarita and Elma Chips were included

Lay’s is no. 9 most chosen global FMCG brand

Frito-Lay’s flagship brand Lay’s has a global penetration of 26% and is the ninth most chosen fast-moving-consumer-goods (FMCG) brand in the world, according to Kantar World Panel.

Doritos is one of PepsiCo's brands that will benefit from the new DKSH deal

PepsiCo bites into Southeast Asia with expansion partnership

PepsiCo will push its snacks brands further into Asia in a new deal with Swiss market expansion specialist DKSH.

Trends for 2013 include high-fiber and bean-based snacks, says SFA president

Innovation and new markets: How snack firms can ride the recessionary wave

Snack makers must continue to innovate and develop new markets to succeed in a tough and increasingly competitive marketplace, says the president of the Snack Food Association (SFA).

The globe shares ideas on snacking prompting brand building opportunities, Euromonitor says
Snacking on global brand ideas with Euromonitor

The big eat: A shared global snack vision

A snack is a snack in every market making global brand building easier, a Euromonitor analyst says.

Citrus fruits will be in Taura's new snack range

Taura confident ingredients knowledge will aid shift into finished snacks development

Knowledge on ingredients and formulation puts Taura Natural Ingredients in good stead as it ventures into developing and manufacturing fruit snacks for selected partners, its marketing manager says.

The company hopes to tap into appetite for single origin cocoa

Barry Callebaut targets authenticity with single origin cocoa and chocolate

Barry Callebaut has unveiled new cocoa and chocolate products at ISM in Cologne, including Cameroon origin cocoa for baked goods, and single origin chocolate from Cameroon and Java.

Large scale solar food processing under investigation

Large scale solar food processing remains under-exploited, especially in hot countries, according to a study that is due to be published in the Journal of Food Science and Technology.

Industry should stand poised for breakfast cereal boom in India: Analyst

Manufacturers should stand poised to cash in on India’s burgeoning packaged breakfast cereal market, an analyst says.

Palsgaard backing Asian confidence with increased investment

The chief executive of Danish chocolate and extruded whipping cake emulsifiers major Palsgaard has outlined the reasons behind the company's recent significant investment in the Asia-Pacific region.

Malaysia becomes Nestlé cereal exporter with new site

Malaysia will house production of Nestlé breakfast cereals for the first time and export brands to neighbouring Asian countries.

Rising incomes in developing countries driving processing machinery growth, says report

The demand for bakery and confectionery food processing machinery is to increase over the next few years as employment and incomes rise in developing countries, according to Freedonia.

Zambian breakfast cereal to aid health, farmers and conservation

A Zambian company has launched a fortified breakfast cereal; the profits of which will secure business for poverty-stricken farmers and aid conservation work in the Luangwa Valley.

Kellogg-Wilmar JV will dive into immediate snacks opportunity

Kellogg and Wilmar’s 50:50 joint venture will dive into immediate opportunities in China’s developed snack market; using Pringles as its springboard, a Kellogg executive has said.

Weetabix China: Challenges to a Bright future

Bright Food closed its purchase of Weetabix today, but one analyst has reiterated the challenge it will face driving the iconic cereal brand in China.

Nestlé 9-month sales up 11%

Emerging markets continue to drive Nestlé sales

Food and nutrition giant Nestlé has reported improved sales in its 9-month results driven by growth in emerging markets, but Q3 was a little slower than last year.

Quaker has added lotus root starch to soften the oats in China

Quaker thrives in China with traditional medicine cereal fortification

PepsiCo’s investment to localize its Quaker brand in China with traditional herbal medicine fortification and texture adaptations has enabled it to thrive, an analyst says.

Food companies: Listen up, or you'll miss a slice of the pie...
Comment

Breakfast cereal in China: Snap, crackle… and flop

Western breakfast brands don’t often work in China. They need manipulating to appeal to very different tastes, packaging and format preferences and, of course, another language.

China's snacks sector set to soar to $21bn by 2017: Euromonitor

Kellogg-Wilmar JV should target China's $13bn snack sector, not cereal: Analysts

Kelloggs’ 50:50 joint venture with agribusiness giant Wilmar must target the lucrative snacks sector as Western breakfast cereals remain unpopular in China and local competition is strong, say analysts.

The Mondelez Series - New confectionery powerhouse

BRIC markets to drive growth for Kraft’s Mondelez spin-off

The developing markets of Brazil, Russia, India and China will drive sales for Kraft’s global snacks business Mondelez International, according to CEO Irene Rosenfeld.

Cookies show promise for global growth

Latin America and Asia to dominate global bakery

As bakery growth flattens in Western economies, Latin America and Asia Pacific are two emerging markets that are set to dominate global bakery growth, an analyst suggests.

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