Kraft drops its MilkBite milk and granola bars. But were they doomed from the start?

In February 2012, Kraft unveiled a category first: MilkBite milk and granola bars for the refrigerated dairy aisle combining “real milk” (and as much calcium as an 8floz glass of...

Kraft designs production method for shelf-stable whole grain flour

Kraft Foods has filed a patent for a new method for a shelf-stable, nutritional whole grain flour for use in cookies, crackers and snacks.

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Kraft acquires full-stake in Moroccan cookie firm Bimo

Kraft Foods has acquired the remaining 50% stake not already owned in Biscuiterie Industrielle du Moghreb (BIMO), a leading biscuits manufacturer in Morocco.

The Mondelez Series - New confectionery powerhouse

BRIC markets to drive growth for Kraft’s Mondelez spin-off

The developing markets of Brazil, Russia, India and China will drive sales for Kraft’s global snacks business Mondelez International, according to CEO Irene Rosenfeld.

Kraft Foods agrees to divest controlling stake in Back to Nature brand

Kraft Foods has agreed to divest a controlling stake in its Back to Nature brand food business for an undisclosed sum ahead of the company’s split in October.

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Kraft exploits social media buzz of NASA Mars landing with Oreo campaign

Kraft Foods has posted an image of a red-centered Oreo on its social media pages to commemorate NASA’s rover landing on the surface of Mars earlier this week.

United Biscuits reveals sale possibility as snacks split and ex-Kraft UK head named chief

United Biscuits (UB) has for the first time hinted that the company will be sold as it separates its snacks business as KP Snacks and Kraft UK president Nick Bunker...

Kraft boosts profits 5% in Q2, reaffirms outlook

Kraft Foods reported a 5.4% rise in second quarter net profit, more than offsetting higher raw material costs and adverse effects of currency exchange rates, the company said on Thursday.

Kraft’s gay pride Oreo connects well with ‘neglected rainbow market’, says expert

Kraft displayed a clever piece of targeted marketing in its Facebook upload of an Oreo cookie with rainbow-coloured filling on Gay Pride day, according to an industry expert.

Kraft highlights ‘robust development pipeline’ as bosses prepare to split firm in two

Kraft Foods delivered a “higher rate of revenue from new products last year than at any time in recent memory” revealed bosses as they reassured stakeholders that both businesses will...

Kraft risks being left out of recycling loop after rejecting EPR call

Kraft Foods’ refusal to adopt a policy on extended producer responsibility (EPR) for its US packaging operations is likely causing millions of dollars of post-consumer waste ending up in landfill, said...

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Vote due on Kraft snacks name

Kraft Foods will decide tomorrow whether to change the name of its global snacks spin-off to Mondelez International in a vote at its Annual Shareholder Meeting.

Biscuits, chocolate and developing markets drive growth for Kraft in Q1

Kraft Foods is off to a solid start to 2012 in its first quarter (Q1) results driven by sales growth in global biscuits and chocolate and strong performance in emerging markets.

Kraft 2012 outlook stable in face of commodity pressures, says rating agency

Risks remain for Kraft Foods ahead of its planned split as it is squeezed by commodity costs, but it will sustain growth in 2012, according to the rating agency Standard...

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Kraft recalls peanuts exposed to suspect water

Kraft Foods has voluntarily recalled one date code of its Planters Cocktail Peanuts because the products may have been exposed to water not intended for use in food.

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Kraft CEO Irene Rosenfeld bags $22m in 2011

Kraft Foods head Irene Rosenfeld was paid $22m in 2011, according to figures in a recent filling to the US Securities and Exchange Commission.

Kraft Foods reveals new name for global snacks business

Kraft Foods has today announced the name of its global snacks spin-off and its North American grocery business.

Kraft claims US category first with real milk granola bar launch

Kraft Foods is launching what it claims is a category first, as it rolls out new MilkBite Milk & Granola bars in the US that contain real milk in a granola...

Power brands and BRIC countries drive growth for Kraft in 2011

Kraft Foods has posted growth in its 2011 results driven by strong performance for its power brands and BRIC and European markets.

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Kraft appoints new legal head

Food giant Kraft Foods has appointed Gerhard "Gerd" W. Pleuhs to lead its global legal team after its current head plans to leave in April.

Kraft, General Mills and ConAgra: analysts’ tips on Pringles suitors

Kraft Foods is the likeliest candidate for Procter & Gamble’s Pringles brand after a deal with Diamond Foods looks lost, though other candidates may be lurking, according to analysts.

Kraft to cut 1,600 jobs in preparation for company split

Kraft Foods has said it will cut about 1,600 jobs from its US and Canadian workforce over the next 12 months, as it prepares to split into two separate companies.

Asian suitors and Kraft may move for United Biscuits as split rumours rife

UK-based United Biscuits (UB) may have attracted bidders from Asia and major companies like Kraft and PepsiCo amid rumours the company has split its operations into a snacks and biscuit...