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Kellogg seizes on Egypt's breakfast cereal surge with Mass Food buy

The Kellogg Company has acquired Egypt’s leading cereal company Mass Food Group for $50m as the country's breakfast cereal category registers rapid growth.

Chip brand sustainability level has ‘a long way to go’: Rank a Brand

The sustainability ranking of some of the world's biggest chip brands leaves a lot to be desired, according to a recent report from Rank a Brand.

Fixing what’s wrong in cereal: General Mills and Kellogg discuss their plans

The cereal market has been trending downward in recent years. At this year’s Barclays Global Consumer Staples Conference, two of the country’s biggest cereal companies, The Kellogg Company and General...

‘Free-from’ may become industry standard in snacking, Mintel analyst says

“Free-from” snack products are closer to becoming an industry standard, according to a report from Mintel.

Cereal’s ‘Great Depression’ erodes the center aisles, Euromonitor analyst says

Changing the consumer mindset is essential to bringing shoppers back into the center aisles, according to a Euromonitor analyst.

Kashi develops 'overnight oats' cup and sweet potato cereal

Kashi's muesli to soak overnight and sweet potato cereal hit on important consumer trends and could take off, says one innovation expert.

Kellogg and General Mills artificial-free pledge won’t reverse cereal decline, says expert

Kellogg and General Mills’ pledges to remove artificial ingredients from their cereals in the coming years will not be enough to help cereal rebound but could spark an R&D trend,...

Crunch-down: America’s top 10 best-selling snack bars

BakeryandSnacks has chewed over IRI data to compile a satisfying list of the top 10 best-selling US snack bars.

Cereal savior? Kellogg to remove artificial ingredients by 2018

Kellogg will remove all artificial colors and flavors across branded cereals, some snack bars and Eggo frozen foods by 2018 as part of wider efforts to rescue cereal.

Deadlock broken: Kellogg and BCTGM agree on labor contract

Kellogg has finalized a five-year contract for employees across four US ready-to-eat (RTE) cereal plants following a difficult year with the Bakery, Confectionery, Tobacco Workers and Grain Millers International Union...

Kellogg unveils simpler ingredients NPD to spur breakfast category

Kellogg has developed a range of breakfast products focused on simpler ingredients, positive nutrition and better portability.

Kellogg 'most reputable' US consumer firm thanks to vocal sustainability efforts, says expert

Kellogg invested in impressive sustainability initiatives last year and communicated efforts well, helping it secure the top spot in the consumer reputation charts, says a research expert.

Dispatches from Vitafoods Europe 2015

How to succeed as a start-up in Europe (and not get swallowed by Big Food)

Start-ups have faced tough times along with the rest of the European food industry in recent years as a tight economy and ever tighter regulations have bitten deep.

Kellogg Q1 results 'greater than the company's expectations'

Despite a decline in both sales and profit, Corn Flakes manufacturer Kellogg claims it exceeded its Q1 "expectations."

"The consequence of this is a fundamental blow to the belief in health claims as a magic bullet."

Consumers are food confused...Are you helping?

Consumers have never been more confused about food, argues Healthy Food Marketing chief Peter Wennstrom in this guest article. The food industry needs to step up...

Oxifree anti-corrosion resin becomes official supplier for Kellogg’s UK

Following successful pilot projects with Kellogg’s, Meadow Vale Foods and food processors ABP, Oxifree anti-corrosion resin has signed an agreement as the official supplier for Kellogg’s UK.

Industry not meeting needs of coeliac sufferers, says analyst

Industry should be more pro-active in encouraging consumers to seek a diagnosis of coeliac disease before switching to a gluten-free diet, says Euromonitor contributing analyst Simone Baroke.

Kellogg Australia: ‘We’re closely looking at health star ratings’

Kellogg is exploring Australia’s voluntary front-of-pack health star rating scheme following public attacks from consumer advocacy group Choice.


‘Ah! The smell of artificiality...’ South Korean girls sample US snacks for the first time

Pop Tarts, Lay’s and Cheez-Its... How do young South Korean women tasting these US staple snacks for the first time rate them? The reactions in the recent videos below are...

US retail sales of RTE cereal dropped 4% in 2014, says IRI, but Kellogg, Gen Mills insist decline isn't terminal

US retail sales of ready to eat breakfast cereal continued to fall in 2014, with multi-outlet* data from Chicago-based market research firm IRI revealing a 4% drop in dollar sales...

Snack like an Egyptian: Kellogg's keen to drive Pringles growth via BiscoMisr buy

Kellogg’s Europe president Chris Hood says the company is ‘excited’ by the growth potential of new Egyptian biscuit acquisition BiscoMisr, which he says can help drive sales of global brands...

Kellogg’s readies ‘real food prepared simply’: Origins cereal range primed for US launch

Kellogg’s chief growth officer Paul Norman says the company plans to launch a new healthy cereal, muesli and granola range in the US this summer called Origins, and describes it...

Kellogg posts $293m net loss - Special K and Kashi drag down business

Kellogg’s 136% profit plunge for the fourth quarter (Q4) is disappointing and can mainly be attributed to continued poor performances in Special K and Kashi, its CEO says.

Kellogg may shut cereal plant after lengthy union battles

Kellogg Company says it will ‘have no choice’ but to close at least one US cereal plant if union members refuse to reconsider a Memorandum of Agreement (MOA) issued on...

Gen Mills ‘well down path’ of removing BHT from cereals; Kellogg ‘actively testing natural alternatives’

Food blogger Vani Hari (a,k.a. the ‘Food Babe’) claimed victory on Wednesday after Kellogg said it was “actively testing natural alternatives” to the antioxidant BHT in cereal packaging liners and General...

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