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Big Brands > Kellogg

Kellogg 'most reputable' US consumer firm thanks to vocal sustainability efforts, says expert

Kellogg invested in impressive sustainability initiatives last year and communicated efforts well, helping it secure the top spot in the consumer reputation charts, says a research expert.

Dispatches from Vitafoods Europe 2015

How to succeed as a start-up in Europe (and not get swallowed by Big Food)

Start-ups have faced tough times along with the rest of the European food industry in recent years as a tight economy and ever tighter regulations have bitten deep.

Kellogg Q1 results 'greater than the company's expectations'

Despite a decline in both sales and profit, Corn Flakes manufacturer Kellogg claims it exceeded its Q1 "expectations."

"The consequence of this is a fundamental blow to the belief in health claims as a magic bullet."

Consumers are food confused...Are you helping?

Consumers have never been more confused about food, argues Healthy Food Marketing chief Peter Wennstrom in this guest article. The food industry needs to step up...

Oxifree anti-corrosion resin becomes official supplier for Kellogg’s UK

Following successful pilot projects with Kellogg’s, Meadow Vale Foods and food processors ABP, Oxifree anti-corrosion resin has signed an agreement as the official supplier for Kellogg’s UK.

Industry not meeting needs of coeliac sufferers, says analyst

Industry should be more pro-active in encouraging consumers to seek a diagnosis of coeliac disease before switching to a gluten-free diet, says Euromonitor contributing analyst Simone Baroke.

Kellogg Australia: ‘We’re closely looking at health star ratings’

Kellogg is exploring Australia’s voluntary front-of-pack health star rating scheme following public attacks from consumer advocacy group Choice.

VIDEOS EXPLORE KOREAN AND US ATTITUDES TO OTHER NATION'S SNACKS

‘Ah! The smell of artificiality...’ South Korean girls sample US snacks for the first time

Pop Tarts, Lay’s and Cheez-Its... How do young South Korean women tasting these US staple snacks for the first time rate them? The reactions in the recent videos below are...

US retail sales of RTE cereal dropped 4% in 2014, says IRI, but Kellogg, Gen Mills insist decline isn't terminal

US retail sales of ready to eat breakfast cereal continued to fall in 2014, with multi-outlet* data from Chicago-based market research firm IRI revealing a 4% drop in dollar sales...

Snack like an Egyptian: Kellogg's keen to drive Pringles growth via BiscoMisr buy

Kellogg’s Europe president Chris Hood says the company is ‘excited’ by the growth potential of new Egyptian biscuit acquisition BiscoMisr, which he says can help drive sales of global brands...

Kellogg’s readies ‘real food prepared simply’: Origins cereal range primed for US launch

Kellogg’s chief growth officer Paul Norman says the company plans to launch a new healthy cereal, muesli and granola range in the US this summer called Origins, and describes it...

Kellogg posts $293m net loss - Special K and Kashi drag down business

Kellogg’s 136% profit plunge for the fourth quarter (Q4) is disappointing and can mainly be attributed to continued poor performances in Special K and Kashi, its CEO says.

Kellogg may shut cereal plant after lengthy union battles

Kellogg Company says it will ‘have no choice’ but to close at least one US cereal plant if union members refuse to reconsider a Memorandum of Agreement (MOA) issued on...

Gen Mills ‘well down path’ of removing BHT from cereals; Kellogg ‘actively testing natural alternatives’

Food blogger Vani Hari (a,k.a. the ‘Food Babe’) claimed victory on Wednesday after Kellogg said it was “actively testing natural alternatives” to the antioxidant BHT in cereal packaging liners and General...

News in brief

Kellogg packs antioxidant punch with cranberry Raisin Bran

Kellogg has added cranberries to its Raisin Bran cereal in the US in response to consumer calls for more nutritious breakfast options.

SPECIAL FOCUS: HEALTHY BAKING

General Mills packs wholegrain punch, Kellogg files micro-bran patent

What could be more fun on a Friday than a healthy baking special edition?! Here’s our 2015 cream of the crop to date – as General Mills packs a punch...

News in brief

Special K targets female New Year snacking

Kellogg has developed two lines under its Special K brand to appeal to health-conscious women.

Kellogg trumps Abraaj in $125m Bisco Misr bid

Kellogg has triumphed in its battle to acquire Egyptian snack maker Bisco Misr, following the withdrawal of rival bidder Abraaj Capital at the end of last month.

Kellogg’s BiscoMisr buy a vehicle to Middle East & Africa: Analyst

Kellogg has secured a gateway to introduce its own brands in the promising MEA region by acquiring a controlling stake in Egyptian biscuit maker BiscoMisr, says an analyst.

Kellogg: Shoppers expect gluten-free in the free-from aisle

Kellogg will launch its gluten-free corn puffs into free-from sections of major UK retailers this month to align with shopper expectations, it says.

Kellogg files patent for versatile micro-bran

Kellogg has developed a process that micro-grinds bran to create a more versatile and palatable powder.

IRI F&B DATA: Part II on snacks

Snacks scatter UK top 20 F&B showing sturdy growth

Two major snack brands have made it into the UK’s top 20 best-selling food and beverage list with above-market growth, according to IRI data.

Kellogg NPD flurry: Gluten-free, protein and sprouted grains

Kellogg will liven up its US cereal portfolio with seven new products set for launch at the end of this year.

Dispatches questions child safety of arsenic levels in rice crackers and Rice Krispies

A Channel 4 investigation into inorganic arsenic levels in rice has questioned the safety of products aimed at children like rice cakes and Kellogg's Rice Krispies - although all companies...

Yildiz still lacks 'power brands' after United Biscuits buy: Analyst

Yildiz Holding's acquisition of UK United Biscuits makes it the world's third largest biscuit player, but now it will have to work hard to find its 'power brand' answer to Mondelēz's...

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