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Big Brands > PepsiCo

Flavor campaigns drove excitement and engagement for Frito-Lay

Frito-Lay posted steady growth for Q2, fueled by excitement and consumer engagement through flavor competitions, says PepsiCo’s chairman and CEO Indra Nooyi.

Financials brief

Q2 ‘wrap’: Grupo Bimbo sharp profit rise, PepsiCo profits dip

Grupo Bimbo’s Q2 net profit surged 72.6% on the previous year as sales rose slightly, whereas PepsiCo’s net profit dipped 2% despite steady sales.

PATENT WATCH

Frito-Lay snack patent: It’s baked, but tastes fried

Frito-Lay has been granted a US patent for its manufacturing process to bake snacks that maintain the taste and texture of a fried product using a hydration step.

PepsiCo to drive ‘better-for-you’ NPD with Mexico baking innovation center

PepsiCo has inaugurated its first R&D facility in Mexico – a baking innovation center that will be dedicated to strengthening its better-for-you portfolio across brands like Quaker, Lay’s and Sabritas....

‘The unique characteristics of oatmeal’: Quaker Oats-funded study shows that instant oatmeal keeps hunger at bay from breakfast until lunch

Eating instant oatmeal for breakfast may help to manage hunger better than the leading oat-based, cold cereal, says a new study funded by Quaker Oats with implications for weight management.

Snacks stretch PepsiCo’s global reach 3%: Kantar Worldpanel

PepsiCo gobbled up more global interest last year, fueled by three ‘star’ brands – Lay’s, Doritos and Cheetos, according to Kantar Worldpanel's Brand Footprint report.

Frito-Lay fires up brand engagement with Doritos Jacked flavor experiment

Frito-Lay’s Doritos Jacked ‘bold flavor experiment’ asking consumers to vote on mystery flavors will create buzz and drive brand engagement, the snack titan says.

News in brief

Cracker Jack’D develops energy trail mixes

Frito-Lay’s Cracker Jack’D brand has developed two high energy, granola-based snacks for its trail mix line.

Frito-Lay to drive deep-ridged success wider in 2014/15

Frito-Lay will roll out deep-ridged potato chips in more than 10 countries this year, and has plans to expand the snack concept even further in 2015 as its international patent...

PepsiCo CEO: 'Several of our brands virtually define their categories'

Power brands like Doritos, Lay’s and Quaker Oats are allowing PepsiCo to stay strong in volatile market conditions, CEO Indra Nooyi says.

Packaging design inspiration gallery: SUSTAINABILITY

Earth Day is an annual global celebration highlighting the importance of sustainability, recycling, water conservation, and other ways to save the planet. Here are some examples of food packaging that...

Frito-Lay Cheetos-Doritos combo: It’s taking a shot at an empty net, says Euromonitor

Frito-Lay has pulled Cheetos and Doritos into one bag for its latest snack launch; a move that is less about innovation and more just an easy win, says Euromonitor International.

News in brief

Top 10 CPG brands 2013: Special K and Tostitos make the cut

Kellogg and Frito-Lay have ranked in IRI’s top 10 most successful US consumer packaged goods brands of 2013.

Dispatches from Snaxpo 2014: Frito-Lay marketing insight, part III

Frito-Lay: Eyes are on snacks, so transparency and cooperation are critical

Governments and consumers want more transparency and regulatory bodies are closely eyeing snacks, so it is more crucial than ever to come together as an industry, warns Frito-Lay’s chief marketing...

Dispatches from Snaxpo 2014: Frito-Lay marketing insight, part II

Frito-Lay: The real battle is winning over the 'empowered' consumer

Consumers and their demands are in charge of business; driving everything we do in marketing terms and pulling us into their world, says Frito-Lay’s senior vice president and chief marketing...

Dispatches from Snaxpo 2014: Frito-Lay marketing executive insight, part I

Frito-Lay: ‘These days of mass marketing are limited…’

Mass marketing no longer resonates with today's consumer and it must be replaced by one-on-one marketing with dedicated focus on pre-shop behavior, says Frito-Lay’s senior vice president and chief marketing...

Top PepsiCo exec slams Peltz for selective ‘financial engineering’

PepsiCo has hit out at activist investor Nelson Peltz for continuing to press for a split between its beverage and snack arms, and says his use of data is ‘selective,...

Frito-Lay CEO: We went very, very deep on snack occasions

Frito-Lay has looked deeply into consumer snacking occasions to get a better understanding on how to sway business, its CEO says.

'Rumble in the snack soda jungle': Peltz v. PepsiCo

As crusading investor Nelson Peltz lets off another bomb in the Pepsi boardroom – this time in the form of a 37-page letter criticizing the firm’s snack/soda integration – we...

Frito-Lay files patent for ‘improved’ pita chip production

Frito-Lay has filed a patent for a pita chip production method that it claims reduces manual handling, wastage and plant footprint.

PepsiCo CEO: Snacks will be the heavyweight of our future

Snacks outshone beverages for PepsiCo in its full year 2013 results and CEO Indra Nooyi said the category would become its new heavyweight. 

Super Bowl XLVIII: Battle of the brands! Watch all the teasers here

As the Seattle Seahawks and the Denver Broncos head into battle on Sunday at the MetLife Stadium in New Jersey, the nation’s biggest food and beverage brands will battle for...

News in brief

PepsiCo UK snack fire a ‘minor incident’

A fire at one of PepsiCo’s biggest UK snack plants was minor and has not impacted production, the company says.

Japan’s $10.6bn snack market is an R&D playground: Euromonitor

Japan's ultra-developed snack market could be a hotbed for research and development (R&D) in the sector, says Euromonitor.

News in brief

Mountain Dew flavored Cheetos in Japan

PepsiCo has developed another beverage-inspired flavor for its Cheetos brand in Japan – this time, Mountain Dew.

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