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Big Brands > PepsiCo

Frito-Lay Cheetos-Doritos combo: It’s taking a shot at an empty net, says Euromonitor

Frito-Lay has pulled Cheetos and Doritos into one bag for its latest snack launch; a move that is less about innovation and more just an easy win, says Euromonitor International.

News in brief

Top 10 CPG brands 2013: Special K and Tostitos make the cut

Kellogg and Frito-Lay have ranked in IRI’s top 10 most successful US consumer packaged goods brands of 2013.

Dispatches from Snaxpo 2014: Frito-Lay marketing insight, part III

Frito-Lay: Eyes are on snacks, so transparency and cooperation are critical

Governments and consumers want more transparency and regulatory bodies are closely eyeing snacks, so it is more crucial than ever to come together as an industry, warns Frito-Lay’s chief marketing...

Dispatches from Snaxpo 2014: Frito-Lay marketing insight, part II

Frito-Lay: The real battle is winning over the 'empowered' consumer

Consumers and their demands are in charge of business; driving everything we do in marketing terms and pulling us into their world, says Frito-Lay’s senior vice president and chief marketing...

Dispatches from Snaxpo 2014: Frito-Lay marketing executive insight, part I

Frito-Lay: ‘These days of mass marketing are limited…’

Mass marketing no longer resonates with today's consumer and it must be replaced by one-on-one marketing with dedicated focus on pre-shop behavior, says Frito-Lay’s senior vice president and chief marketing...

Top PepsiCo exec slams Peltz for selective ‘financial engineering’

PepsiCo has hit out at activist investor Nelson Peltz for continuing to press for a split between its beverage and snack arms, and says his use of data is ‘selective,...

Frito-Lay CEO: We went very, very deep on snack occasions

Frito-Lay has looked deeply into consumer snacking occasions to get a better understanding on how to sway business, its CEO says.

'Rumble in the snack soda jungle': Peltz v. PepsiCo

As crusading investor Nelson Peltz lets off another bomb in the Pepsi boardroom – this time in the form of a 37-page letter criticizing the firm’s snack/soda integration – we...

Frito-Lay files patent for ‘improved’ pita chip production

Frito-Lay has filed a patent for a pita chip production method that it claims reduces manual handling, wastage and plant footprint.

PepsiCo CEO: Snacks will be the heavyweight of our future

Snacks outshone beverages for PepsiCo in its full year 2013 results and CEO Indra Nooyi said the category would become its new heavyweight. 

Super Bowl XLVIII: Battle of the brands! Watch all the teasers here

As the Seattle Seahawks and the Denver Broncos head into battle on Sunday at the MetLife Stadium in New Jersey, the nation’s biggest food and beverage brands will battle for...

News in brief

PepsiCo UK snack fire a ‘minor incident’

A fire at one of PepsiCo’s biggest UK snack plants was minor and has not impacted production, the company says.

Japan’s $10.6bn snack market is an R&D playground: Euromonitor

Japan's ultra-developed snack market could be a hotbed for research and development (R&D) in the sector, says Euromonitor.

News in brief

Mountain Dew flavored Cheetos in Japan

PepsiCo has developed another beverage-inspired flavor for its Cheetos brand in Japan – this time, Mountain Dew.

Frito-Lay granted US patent for reduced oil potato chip process

Frito-Lay has been granted a US patent for its low pressure processing method to make reduced oil potato chips.

‘Buzzworthy’ superfood ingredients invigorate US hot cereal market

Ingredients like chia and quinoa have scored manufacturers points in the thriving hot cereal segment, a Mintel analyst says.

News in brief

Limited edition cream stew Cheetos in Japan

Frito-Lay has developed cream stew flavored Cheetos for the Japanese snack market.

Bitter sweet? Frito-Lay's Wavy chips have 'too much chocolate'

Frito-Lay has used too much chocolate on its new Wavy chips but the product should do very well in the indulgent snacks arena, an analyst says.

Competing with PepsiCo: How to be a top 10 snack player

PepsiCo holds six slots in the top 10 global snack brands and fighting for a space is a huge challenge for other snack makers but not impossible, an analyst says.

PepsiCo donates $1m to Philippines Typhoon Haiyan disaster relief

PepsiCo will donate $1m to support disaster relief and recovery efforts across the Philippines in the wake of Typhoon Haiyan.

Does Frito-Lay want a taste of the candy market?

Frito-Lay’s move to develop chocolate-dipped potato chips bridges the gap into candy, broadening its consumer catchment at a clever time, says an analyst.

Walkers Crisps plant production restored after fire

PepsiCo’s Walkers Crisps factory at Leycroft Road, Beaumont Leys, Leicestershire, has returned to normal production levels following a blaze that took 60 firefighters to bring under control.

PepsiCo powers through with collective portfolio

PepsiCo's third quarter (Q3) results reveal good year-to-year growth within snack division Frito-Lay, despite the continuing challenge of a trade landscape divided between volatile emerging economies and sluggish developed markets.

Trick or treat: Frito-Lay ‘on point’ with Halloween Cheetos

Frito-Lay has made a smart move with its limited edition glow in the dark Cheetos pack for the Halloween season, an innovation expert says.

Frito-Lay Turkey: Eco-friendly and energy-efficient efforts cut costs

Frito-Lay has cut costs by installing energy-efficient screw blower technology at its wastewater treatment plant in Turkey and re-using potato chip waste for crop fertilizer.

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