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Kellogg UK drops cholesterol-management cereal Optivita

Datamonitor Consumer's head of food and drink said the delisting was no surprise as consumers turned to simple health messaging like fiber and wholegrains

The Kellogg Company has delisted its oat-based Optivita brand in the UK following a decline in consumer demand, but one analyst says the cereal could have suffered from health claim overload.

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News in brief

Graze targets mums with ‘big box’ subscription snacks

Graze realizes subscription snacking opportunities stretch far beyond its desk-friendly concept and is taking a leap into sharing with big box varieties, its CEO says.

Packing nutritional punch: Weetabix calls out low salt, fat and sugar front-of-pack

Weetabix has redesigned its pack to draw attention to the cereal's nutritional value in a crowded marketplace, its senior brand manager says. 

Annie’s appeal? It’s recession-proof for General Mills, says consultant

General Mills will succeed with Annie’s because the kids’ organic sector is brimming with promise and recession-proof, says a consultant.

Coles banned from ‘fresh’ bread claims for 3 years

Australian retail major Coles has been banned from making ‘freshly baked’ bread claims on its par-baked products in store following a lengthy court case with the Australian Competition and Consumer Commission (ACCC).

Colored potatoes double antioxidant activity in extruded snacks: Study

Extruded snacks made from colored-flesh potatoes have antioxidant levels two to three times higher than regular potato varieties, a study finds.

Global Industry News

Edible insects: Create consumer demand – even where there is none from FoodNavigator.com

Successful development of insect-containing foods will not be led by consumer demand – it will create it, according to an industry expert.

Hummus on fire: Sabra Dipping Co names new CEO, doubles hummus production capacity from FoodNavigator-USA.com

Buoyed by the surging popularity of hummus in the US, Sabra Dipping Co has unveiled plans to expand its hummus manufacturing facility in Chesterfield County, Virginia, doubling its production capacity and creating 70 new jobs.

Chocolate multinationals 'enabling enslavement' on cocoa farms: Oxfam from ConfectioneryNews.com

Multinational chocolate companies are reaping billions in profits by keeping labor costs low, allowing human rights abuses to prosper on cocoa farms, according to an Oxfam campaigner.

US COMMODITIES CORNER

International factors 'most important element' influencing US milk prices from DairyReporter.com

DairyReporter.com's US dairy commodities expert, John Geuss, examines the increasing influence of international factors on domestic prices.

Spotlight

Asda gluten-free: Pledges to Coeliac UK project nationwide

Asda commits to Coeliac UK’s gluten-free guarantee across all stores

Asda has pledged to stock eight staple gluten-free products across all of its UK stores; a commitment...

Ancient Harvest launches ancient grains hot cereal line

Ancient Harvest CEO: ‘Entry into the hot cereal category was an obvious choice’

Ancient Harvest’s hot cereal range plays to a consumer focus on protein, gluten-free and nutrition at breakfast,...

UK breakfast boom: Hot cereals up 17.9% in 2013

UK breakfast boom? Hot cereals up 17.9% in 2013

The demand for hot cereals like porridge has continued to experience a dramatic resurgence and will continue...

Mooncakes China have evolved: Cosmopolitan, fat-free, green

Mooncakes and China: Think cosmopolitan, fat-free and green

Young Chinese consumers have adopted global ideals around health and sustainability, driving a cosmopolitan edge to the...

USDA WASDE: Wheat supply up but ‘quality issue emerging’ says AHDB
Commodity Reports: AHDB

Wheat supply up but ‘quality issue emerging’

Wheat supplies have hit record levels across the globe, but for France and some other European markets...

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