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Trends > Convenience

Convenience

Convenience

Time-tight consumers are searching the aisles for convenient products. Portability and easy-handling is a priority for snacking on the go, simple and easier mixes for baking and fast cereal and bar options for breakfast. Consumers have no time to waste and industry cannot waste time in catering to this fast-lane lifestyle.

The least desirable job? Being a breakfast cereal exec, says consultant

Executives in cereal firms will need to tackle R&D with an entrepreneurial spirit to tough out the next five years, warns consultant.

Euromonitor: India snacks hold explosive growth promise for ingredients

 Ingredients suppliers should target India’s sweet and savory snacks sector because it’s untapped and brimming with potential, says Euromonitor International.

News in brief

KP Snacks targets value with £1 price-marked nuts

KP Snacks has launched £1 price-marked nuts across its four top-selling flavors to try and drive sales in convenience stores.

Lance Snacks bets big on radio

Snyder’s-Lance is using radio rather than TV for its latest Lance Snacks marketing campaign to target consumers effectively – while on the go, the senior brand director says.

Who is the global snacker?

Close to $400bn is spent annually on snacks worldwide, but who is the global snacker and what are the purchase motivators?

United Biscuits hungry for impulse channel growth

United Biscuits will take its core savory snack lines on a UK depot tour to engage with retailers on how best to stock and display products in impulse channels.

Graze targets mums with ‘big box’ subscription snacks

Graze realizes subscription snacking opportunities stretch far beyond its desk-friendly concept and is taking a leap into sharing with big box varieties, its CEO says.

KP Snacks to leverage growth under Intersnack ‘powerhouse’

KP Snacks has big growth plans under the Intersnack umbrella with Christmas NPD investment and a push in healthy snacking, says its branded sales head.

Kellogg and J.M. Smucker top NPD likeability charts with carbs

Kellogg and J.M. Smucker have topped the consumer likeability charts in the US with Eggo waffles and Pillsbury bread mix – indicating a love of carbs, according to insights specialist...

News in brief

Fletchers launches 50:50 sliced bread for foodservice

Fletchers Group of Bakeries has launched a half-white, half-brown sliced bread under its Kara Brand to the UK’s out-of-home market.

UK breakfast boom? Hot cereals up 17.9% in 2013

The demand for hot cereals like porridge has continued to experience a dramatic resurgence and will continue an upward trajectory for the next four years, according to a Key Note...

DIGGING INTO INNOVATION AND NPD WITH DATAMONITOR CONSUMER

Cereal makers must think outside the pot: Think spoons and fruit sachets

Cereal pots appeal to consumers seeking faster, easier ways of eating breakfast, but manufacturers must go beyond simple, on-the-go pot packaging, says Datamonitor Consumer.

The icing on the cake? Premier bakes up $48m Mr Kipling investment

Premier Foods has put £10m ($16m) behind a multi-media promotional Mr Kipling campaign, just months after committing £20m ($32m) for a snack pack production line.

Can ‘thins’ save a dwindling packaged bread sector?

‘Thins’ have taken off in the US and Canada with bread, bagel and even tortilla varieties offering less calories for the health-conscious consumer, and it’s an area that holds great...

UK home baking future ‘less dynamic’

UK home baking declined in value by 3.2% for the first half of 2014 and will continue on a downward trend for some time, says IRI.

News in brief

Funley’s Delicious launches on-the-go packaging

Funley’s Delicious health snacks is re-launching its Wholly Granolly and Super Crackers to appeal to on-the-go consumers in September.

Young people eating snacks to ‘round out’ meals, says NPD Group

Younger consumers are reaching for snacks to accompany and round out meals, and the better-for-you category is set to benefit most, finds The NPD Group.

The US breakfast shift – think deli sandwiches, says Nielsen

Deli breakfasts have boomed in the US as consumers seek faster, fresher alternatives to traditional ready-to-eat (RTE) cereal category, according to Nielsen.

Consumers want fruit & veg servings in hot cereal

US consumers are looking for energy-dense hot cereals that provide a full serving of fruit or veg, according to FONA International.

China’s bakery boom: How to have your cake and eat it

China will become the world’s second most valuable bakery and cereals market by 2018, and understanding lifestyles will be key to capitalizing on this growth, says Canadean.

Datassential: Time focus needed in ‘dynamic’ breakfast landscape

Packaged, eat-at-home breakfasts remain the US favorite, but as restaurant competition rises manufacturers must make options easier and quicker, Datassential says.

Sugar scare triggers home baking decline, says Mintel

The number of UK consumers baking at home fell by 8% this year – a drop likely sparked by fears around sugar but one that could be remedied with stevia,...

Genius targets in-store bakeries for French expansion

UK gluten-free major Genius has rolled products in French in-store bakeries – a move it says should normalize gluten-free for consumers.

‘Stand-still’ cereal segment should consider milk-less snack bags: Canadean

Cereal makers should consider moving NPD away from the breakfast table and introducing milk-free snack bags to be eaten like crisps, according to Canadean.

Health for breakfast; indulgence for lunch - Instant porridge blossoms in Russia

Instant hot cereal is rising in Russia as urban consumers seek healthy, convenient options, but beware - indulgence remains top of mind, says an analyst from Canadean.

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