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Trends > Convenience

Convenience

Convenience

Time-tight consumers are searching the aisles for convenient products. Portability and easy-handling is a priority for snacking on the go, simple and easier mixes for baking and fast cereal and bar options for breakfast. Consumers have no time to waste and industry cannot waste time in catering to this fast-lane lifestyle.

News in brief

Fletchers launches 50:50 sliced bread for foodservice

Fletchers Group of Bakeries has launched a half-white, half-brown sliced bread under its Kara Brand to the UK’s out-of-home market.

UK breakfast boom? Hot cereals up 17.9% in 2013

The demand for hot cereals like porridge has continued to experience a dramatic resurgence and will continue an upward trajectory for the next four years, according to a Key Note...

DIGGING INTO INNOVATION AND NPD WITH DATAMONITOR CONSUMER

Cereal makers must think outside the pot: Think spoons and fruit sachets

Cereal pots appeal to consumers seeking faster, easier ways of eating breakfast, but manufacturers must go beyond simple, on-the-go pot packaging, says Datamonitor Consumer.

The icing on the cake? Premier bakes up $48m Mr Kipling investment

Premier Foods has put £10m ($16m) behind a multi-media promotional Mr Kipling campaign, just months after committing £20m ($32m) for a snack pack production line.

Can ‘thins’ save a dwindling packaged bread sector?

‘Thins’ have taken off in the US and Canada with bread, bagel and even tortilla varieties offering less calories for the health-conscious consumer, and it’s an area that holds great...

UK home baking future ‘less dynamic’

UK home baking declined in value by 3.2% for the first half of 2014 and will continue on a downward trend for some time, says IRI.

News in brief

Funley’s Delicious launches on-the-go packaging

Funley’s Delicious health snacks is re-launching its Wholly Granolly and Super Crackers to appeal to on-the-go consumers in September.

Young people eating snacks to ‘round out’ meals, says NPD Group

Younger consumers are reaching for snacks to accompany and round out meals, and the better-for-you category is set to benefit most, finds The NPD Group.

The US breakfast shift – think deli sandwiches, says Nielsen

Deli breakfasts have boomed in the US as consumers seek faster, fresher alternatives to traditional ready-to-eat (RTE) cereal category, according to Nielsen.

Consumers want fruit & veg servings in hot cereal

US consumers are looking for energy-dense hot cereals that provide a full serving of fruit or veg, according to FONA International.

China’s bakery boom: How to have your cake and eat it

China will become the world’s second most valuable bakery and cereals market by 2018, and understanding lifestyles will be key to capitalizing on this growth, says Canadean.

Datassential: Time focus needed in ‘dynamic’ breakfast landscape

Packaged, eat-at-home breakfasts remain the US favorite, but as restaurant competition rises manufacturers must make options easier and quicker, Datassential says.

Sugar scare triggers home baking decline, says Mintel

The number of UK consumers baking at home fell by 8% this year – a drop likely sparked by fears around sugar but one that could be remedied with stevia,...

Genius targets in-store bakeries for French expansion

UK gluten-free major Genius has rolled products in French in-store bakeries – a move it says should normalize gluten-free for consumers.

‘Stand-still’ cereal segment should consider milk-less snack bags: Canadean

Cereal makers should consider moving NPD away from the breakfast table and introducing milk-free snack bags to be eaten like crisps, according to Canadean.

Health for breakfast; indulgence for lunch - Instant porridge blossoms in Russia

Instant hot cereal is rising in Russia as urban consumers seek healthy, convenient options, but beware - indulgence remains top of mind, says an analyst from Canadean.

Dispatches from IFT 2014: 8-minute insight from Mintel innovation directors

Crunch time: Is breakfast cereal doomed to sink?

The global breakfast cereal market faces increasing competition as consumers turn to convenient alternatives, so how can manufacturers step up to compete and stimulate often dwindling sales?

NUWI Quinoa Snacks: We are a snack in a bottle – it’s the future

Liquid snacking is a healthy, convenient alternative to snack bars – a segment many consumers are bored of, according to the co-founder of NUWI Quinoa Snacks; a drinkable snack.

Picking through ideas with Saatchi & Saatchi X on shopper behavior: Part II

Snacks: Too much health, not enough joy? Saatchi & Saatchi X says maybe…

Snacks have the power to drive positive emotional shopping behavior, but too much focus on health and a lack of in-store innovation could kill the joy factor, says the VP...

Euromonitor: Health concerns could slow breakfast biscuit boom

Breakfast biscuit makers should reduce sugar and calorie content and develop healthier variants if they want to secure continued growth, says Euromonitor International.

Coles ‘freshly baked’ claims false, rules Australia Federal Court

Australian retail major Coles misled consumers with false claims that its bakery products were ‘freshly baked’ in store when they were par-baked, the Federal Court of Australia has ruled.

Pecan Deluxe Candy (Europe) to move to bigger premises

Pecan Deluxe Candy (Europe) has invested in a €300,000 Yamato multihead check weigher, which can operate up to 100 bags per minute, to meet increasing demand for inclusions in products...

News in brief

KP Snacks secures meal deal placing in Boots, UK

KP Snacks will be available across Boots stores in the UK as part of the store’s meal deal.

Dispatches from Sweets & Snacks Expo 2014

General Mills: We're committed to driving growth in c-store snacking

Merchandizing gaps in convenience stores need to be plugged and snack makers must collaborate to drive progress forward, says the category development head at General Mills Convenience as it launches...

Massive opportunity in morning snacking

UK food firms must seize the huge business opportunity afforded by the underdeveloped morning snacking market, as chains such as McDonald’s, KFC, Costa and Starbucks lead the way, according to...

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