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Big Brands > Premier Foods

Premier Foods aims to woo younger shoppers with Cadbury Whole Cakes

Premier Foods is expanding its booming Cadbury Cakes brand in the UK with a range of sharing cakes.

Childhood obesity: Bakers and cereal makers told to cut sugar by 20%

Bakers and breakfast cereal manufacturers have been told by the UK government to cut the amount of sugar in their products by 20% over the next four years.

Exceedingly good result: Premier Foods cake sales grow every quarter

Premier Foods’ international and cakes divisions - which include the Mr Kipling brand - have been stand-out performers for the business over the past 12 months.

Hovis CEO Martyn Wilks to be replaced by chairman Nish Kankiwala

Hovis boss Martyn Wilks is retiring from the UK bakery giant – just under a year after coming on board.

No deal: McCormick walks away from Premier Foods takeover

McCormick & Co has abandoned its plans to take over Premier Foods, owner of number one UK cake brand Mr Kipling.

Revealed: How Premier Foods aims to grow cakes business in US and UK

Mr Kipling owner Premier Foods has revealed strategies to grow its on-the-go and US cakes businesses.

Mr Kipling owner Premier Foods rejects third approach by McCormick

Mr Kipling owner Premier Foods has rejected a third takeover bid by McCormick & Company but has said it is prepared to have talks with the US flavors business....

Mr Kipling owner Premier Foods rejects McCormick takeover approach

UK manufacturer Premier Foods – maker of Mr Kipling cakes - has rejected a takeover approach by US spices business McCormick & Company.

The British are coming: Boom in UK exports of cereals and bakery goods

Baked goods and breakfast cereals have been among the UK’s biggest export successes of 2015.

Hovis Limited brings chia loaf to UK's ailing bread market

Bread manufacturer Hovis Limited has teamed with supplier The Chia Co to launch a chia seed loaf in the UK.

INNOVATION ROUND-UP JANUARY 2016

New Product Round-up January 2016: hot cross bun popcorn, breakfast bagels, gluten-free Quaker oats and more

Each month, Bakery and Snacks presents a round-up of product launches, relaunches and innovations that have caught our eye: Here’s the selection for January 2016:

Premier Foods reveals strong cakes sales growth and Mr Kipling NPD plans

Innovation including the Cadbury Amaze Bites brownies launched last year have driven a strong performance for the cakes business of UK manufacturer Premier Foods.

News focus

Could Asda's $720m pricing pledge push UK's falling bread prices even lower?

Britain's baking industry is set to come under further pressure following this week's announcement by Walmart subsidiary Asda that it is to invest a further £500m ($720m) in retail price cuts....

South Africa's Competition Commission battles Premier Foods bread cartel ruling

South Africa’s Competition Commission is fighting a court ruling preventing victims of a bread pricing cartel suing Waterfall City-based bakery and confectionery business Premier Foods for its role in the...

Premier Foods sales hit by early Easter

Premier Foods has reported sliding sales in its first quarter results to July 4, due to this year’s early Easter, ahead of its annual general meeting yesterday.

Premier Foods’s skull-crush worker wins payout

A Premier Foods engineer has received a significant amount in compensation after he was left with life-changing injuries following a devastating accident at its Moreton cake factory.

IRI F&B DATA: Part I on bread

White bread chomps into UK top 20 F&B but sales plummet

Three major white bread brands have made it into the UK’s top 20 best-selling food and beverage list, according to IRI data, but every single one has seen sales plummet.

The icing on the cake? Premier bakes up $48m Mr Kipling investment

Premier Foods has put £10m ($16m) behind a multi-media promotional Mr Kipling campaign, just months after committing £20m ($32m) for a snack pack production line.

Hovis bakery to close with loss of 200 jobs

The Hovis bakery in Leicester is to close by next January with the loss of 204 jobs.

Hovis contract loss threatens 40 jobs at logistics firm

40 jobs are threatened at logistics firm Swansea Bakeries Limited (SBL) amid proposals to shift its contract to handle logistics for Premier Foods’ Hovis brand to Hovis’ Avonmouth depot.

Action on Sugar removes bread from high-sugar hit list: 'We acknowledge it was not accurate'

Anti-sugar lobby group Action on Sugar has removed bread from its initial list of products containing ‘large amounts of sugar’.

Hovis back to sourcing British wheat

Premier Foods has recommenced sourcing British wheat for its Hovis brand but cannot bring back its ‘100% British wheat’ pack claim due to continued uncertainty, it says.

News in brief

Premier has ‘brightest outlook in a decade’: City

Premier Foods now has “the brightest outlook for a decade”, after re-engineering its balance sheet with a major refinancing plan, says City analyst Shore Capital.

Premier Foods’ finance deal to ‘liberate it from the past’

Premier Foods has revealed 18% growth in trading profit in full-year results for 2013, alongside a new pensions deal and a much-awaited major capital restructuring plan designed to “liberate the firm...

Premier Foods launches Hovis partnership with Gores Group

Premier Foods has launched a £87.5M joint venture with the US-based Gores Group to run its troubled Hovis bread and flour business.

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