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Big Brands > General Mills

Dispatches: AACCI annual meeting 2014

General Mills: Think globally; act local to tackle consumer problems

Bakery companies must have global strategies but act locally to solve consumer problems such as carb concerns and free from needs, says the innovation head of General Mills’ global bakery...

Nestlé and Kellogg acknowledge risks of carbon pollution from power plants

Nestlé and Kellogg have partnered with companies including General Mills and Unilever by joining Ceres' Business for Innovative Climate and Energy Policy (BICEP).

Kix interactive cereal a double-win: Engages kids and appeals to parents

General Mills has launched special edition Kix cereal packs with cut-out characters to accompany a series of online stories for kids – a strategy that importantly holds parent appeal, says...

Annie’s appeal? It’s recession-proof for General Mills, says consultant

General Mills will succeed with Annie’s because the kids’ organic sector is brimming with promise and recession-proof, says a consultant.

Kellogg and J.M. Smucker top NPD likeability charts with carbs

Kellogg and J.M. Smucker have topped the consumer likeability charts in the US with Eggo waffles and Pillsbury bread mix – indicating a love of carbs, according to insights specialist...

General Mills targets further supply chain savings after net profit plunge

General Mills says the need to offset inflation is as strong as ever as it broadens the scope of cost saving measures across the value chain.

General Mills profits plunge 25% but 2015 growth targets will be kept

A tough operating environment with softer retail trends saw General Mills’ net profit plunge for the first quarter of FY 2015, but its CEO remains certain growth targets will be met.

Can General Mills overcome the Annie’s acquisition backlash?

General Mills has defended the future of Annie’s natural and organic snacks under its ownership, but two experts say the company will have to work hard to beat the critics....

General Mills to acquire Annie’s in $820m deal to expand natural & organics portfolio

General Mills has made a bold move to expand its presence in the fast-growing natural and organics market with an $820m deal to acquire Annie's.

Grupo Bimbo & General Mills make Forbes ‘most innovative’ list

Mexican bread titan Grupo Bimbo and US cereal major General Mills have ranked on Forbes’ annual top 100 ‘most innovative’ companies list.

Cereal chartbusters 2014: America’s top 10 best-selling brands

BakeryandSnacks has dug into fresh IRI data to dish up the latest list of top 10 best-selling cereal brands in the US for 2014.

Patent Watch

General Mills files patent for sodium-reduction via enhanced saltiness

General Mills has developed a method to enhance perceived saltiness using taste-modulating bioactive compounds, thus enabling sodium reduction.

Oxfam praises ‘bold’ climate change move from General Mills

Following a damning report published by Oxfam in May, General Mills has revamped its climate change plan; pledging to reveal global greenhouse gas emission targets by August 2015.

General Mills certifies food safety laboratory

The consumer packaged food giant has approved ABC Research Laboratories as one of its certified food safety testing providers.

China

General Mills spends big on Asian product development

In a move to channel more investment into its growing Chinese market, food major General Mills has opened its first major technical centre outside of its Minneapolis headquarters. 

Can General Mills' Grumpy Cat bring kids back to cereal?

General Mills' recruit of social media celebrity Grumpy Cat could engage young consumers but does not come without risks, according to a food marketing expert. 

Can a $40m cost-cutting program bolster General Mills?

Amid “disappointing” fiscal 2014 results, General Mills has kick-started a cost-cutting plan to boost efficiency and support growth – a move that can’t be faulted but isn’t necessarily a ticket...

Dispatches from Sweets & Snacks Expo 2014

General Mills: We're committed to driving growth in c-store snacking

Merchandizing gaps in convenience stores need to be plugged and snack makers must collaborate to drive progress forward, says the category development head at General Mills Convenience as it launches...

Ball, Coke, and General Mills rank on ‘green’ list

Newsweek’s list of the US’s most sustainable companies names packaging firms like Ball, beverage producers like Coca-Cola, and food manufacturers such as General Mills rank among the green giants....

General Mills: Soy protein Cheerios hold mainstream appeal

General Mills has developed a high-protein variant of its flagship cereal brand Cheerios using soy – a product it says will sit comfortably in the mainstream breakfast aisle.

General Mills and Kellogg refute Oxfam climate change attack

General Mills and Kellogg have dismissed Oxfam’s claim that they are the ‘worst offenders’ on global greenhouse gas emissions and not doing enough to tackle climate change.

60-second interview: the day job

What do you do? Mike Helser, PhD, senior manager of General Mills Worldwide Innovation Network

In the latest edition of FoodNavigator-USA’s What do you do series, we talked with Mike Helser, who heads up General Mills’ Worldwide Innovation Network, on his transition from oceanographer to...

General Mills apologizes and backtracks on consumer legal policy

General Mills has reverted back to its old online legal terms following backlash and media outcry over its arbitration clause.

General Mills slashes trans and sat fats in dough

General Mills has filed a patent to lower the trans fatty acid and saturated fat content in dough shortenings using a blend of non-tropical oils and hard stock fat.

General Mills slams Cornell cereal study: It is ‘absurd’ pseudo-science

General Mills has slammed research suggesting on-pack cereal mascots are positioned to gaze into children’s eyes, calling the findings ‘absurd’ and describing the study as pseudo-science.

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