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Big Brands > General Mills

Cereal’s ‘Great Depression’ erodes the center aisles, Euromonitor analyst says

Changing the consumer mindset is essential to bringing shoppers back into the center aisles, according to a Euromonitor analyst.

Kellogg and General Mills artificial-free pledge won’t reverse cereal decline, says expert

Kellogg and General Mills’ pledges to remove artificial ingredients from their cereals in the coming years will not be enough to help cereal rebound but could spark an R&D trend,...

Crunch-down: America’s top 10 best-selling snack bars

BakeryandSnacks has chewed over IRI data to compile a satisfying list of the top 10 best-selling US snack bars.

General Mills: ‘Less is more’ with snack bars

Consumers want simple and wholesome snack bars so ingredients and packaging must reflect this, says the category development head at General Mills Convenience.

General Mills CEO: Retailers want cereal innovation – think gluten-free, protein and granola

US cereal sales continue to decline, but retailers know the category is still important and want innovation around prevalent consumer trends, says the CEO of General Mills.

Artificial-free cereals: Will Kellogg follow General Mills?

General Mills has set the bar high with a pledge to remove all artificial ingredients from its cereals by 2017 and Kellogg will likely follow suit, says a Euromonitor International analyst.

General Mills to remove artificial ingredients from cereals by 2017

General Mills will remove all artificial flavors and colors from its breakfast cereals across the US over the next two to three years.

Patent Watch

General Mills tackles sodium reduction with leavening method

General Mills has filed a patent on a method to regulate the reaction rate of leavening agents in packaged dough using ions, enabling bakers to use less leaveners which are...

Patent Watch

General Mills files patent for oil removal in snacks

General Mills has developed a method to remove residue oil from fried snacks using an air flow chamber.

General Mills profits drop 16%: ‘We can learn a lot from entrepreneurs’, says CEO

General Mills’ net profits have continued to slide despite improvements in US cereal and snacks, but its CEO says the company can learn plenty from start-up competition.

TCE vapors impact more than 100 homes

General Mills faces class action over toxic solvent contamination

General Mills is being sued by a group of Minneapolis residents over its poor waste disposal of toxic cleaning solvents at an old R&D center more than 50 years ago....

PATENT WATCH: FAT PARTICLES DISTRIBUTE SODIUM IN 'LOCALIZED CONCENTRATIONS'

General Mills files patent to protect ‘fat particle’ invention and slash salt in dough, bakery products

General Mills has filed an international patent application to protect an invention that uses ‘fat particles’ to distribute sodium in localized concentrations in dough or bakery products, allowing it to...

Pillsbury Minis & Bugles Ranch generated ‘big buzz’ at AWMA 2015 – General Mills

General Mills tells BakeryAndSnacks.com that its new Pillsbury Minis were ‘the big buzz’ at AWMA 2015 last week, with its distribution partners excited to see new innovation in the packaged...

General Mills launches new Nature Valley, Chex Mix Popped, Bugles Ranch lines at AWMA 2015

General Mills has whipped the covers off four new bakery and snack products for C-store retailers at AWMA 2015 in Las Vegas.

Nestlé slashes sugar level by 30% in Fitness cereal revamp

Nestlé said today it will relaunch fortified adult cereal Fitness in Europe this month, after reformulating the brand to cut sugar levels by 30%.

US retail sales of RTE cereal dropped 4% in 2014, says IRI, but Kellogg, Gen Mills insist decline isn't terminal

US retail sales of ready to eat breakfast cereal continued to fall in 2014, with multi-outlet* data from Chicago-based market research firm IRI revealing a 4% drop in dollar sales...

FIRM EYES YOGURT SNACK PROFIT POOL BEYOND 'SNACK AISLE'

‘What a difference a year makes!’ General Mills stops Yoplait yogurt rot and targets snackers

General Mills says US sales of Yoplait are booming, just a year after analysts expressed worries over the yogurt brand’s future – with the rebound driven by Greek and stripping...

General Mills sees ‘no merit’ in age discrimination lawsuit

General Mills has been sued by a number of former employees over alleged age discrimination, but the cereal giant says the claims have no merit.

General Mills to roll out five gluten-free Cheerios products this summer

Beginning in July, five Cheerios products will be going gluten free: Original Cheerios, Honey Nut, Multi-Grain, Apple Cinnamon and Frosted, General Mills has revealed.

Timing is ‘absolutely right’ for low-sugar Cheerios, says expert

Cheerios has timed its low-sugar launch in the UK well because sugar is top of the agenda for consumers, says Mintel’s innovation head.

Gen Mills ‘well down path’ of removing BHT from cereals; Kellogg ‘actively testing natural alternatives’

Food blogger Vani Hari (a,k.a. the ‘Food Babe’) claimed victory on Wednesday after Kellogg said it was “actively testing natural alternatives” to the antioxidant BHT in cereal packaging liners and General...

SPECIAL FOCUS: HEALTHY BAKING

General Mills packs wholegrain punch, Kellogg files micro-bran patent

What could be more fun on a Friday than a healthy baking special edition?! Here’s our 2015 cream of the crop to date – as General Mills packs a punch...

Exclusive with Personality of the Year 2014 runner-up

General Mills: The c-store challenge is to capture consumers in three minutes

Consumers are in and out of convenience stores in less than three minutes, so it’s a big challenge to develop and place products that meet their needs, says the category...

General Mills packs whole grain into pancakes and waffles

General Mills has filed a patent for whole grain pancake and waffle batters that use a blend of wheat, brown rice and millet flours.

General Mills closures continue: Two Pillsbury plants to shut

General Mills will continue its cost-saving program across the US and Canada with further plant closures, announcing the shutdown of two Pillsbury production sites.

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