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Big Brands > General Mills

Grupo Bimbo & General Mills make Forbes ‘most innovative’ list

Mexican bread titan Grupo Bimbo and US cereal major General Mills have ranked on Forbes’ annual top 100 ‘most innovative’ companies list.

Cereal chartbusters 2014: America’s top 10 best-selling brands

BakeryandSnacks has dug into fresh IRI data to dish up the latest list of top 10 best-selling cereal brands in the US for 2014.

Patent Watch

General Mills files patent for sodium-reduction via enhanced saltiness

General Mills has developed a method to enhance perceived saltiness using taste-modulating bioactive compounds, thus enabling sodium reduction.

Oxfam praises ‘bold’ climate change move from General Mills

Following a damning report published by Oxfam in May, General Mills has revamped its climate change plan; pledging to reveal global greenhouse gas emission targets by August 2015.

General Mills certifies food safety laboratory

The consumer packaged food giant has approved ABC Research Laboratories as one of its certified food safety testing providers.

China

General Mills spends big on Asian product development

In a move to channel more investment into its growing Chinese market, food major General Mills has opened its first major technical centre outside of its Minneapolis headquarters. 

Can General Mills' Grumpy Cat bring kids back to cereal?

General Mills' recruit of social media celebrity Grumpy Cat could engage young consumers but does not come without risks, according to a food marketing expert. 

Can a $40m cost-cutting program bolster General Mills?

Amid “disappointing” fiscal 2014 results, General Mills has kick-started a cost-cutting plan to boost efficiency and support growth – a move that can’t be faulted but isn’t necessarily a ticket...

Dispatches from Sweets & Snacks Expo 2014

General Mills: We're committed to driving growth in c-store snacking

Merchandizing gaps in convenience stores need to be plugged and snack makers must collaborate to drive progress forward, says the category development head at General Mills Convenience as it launches...

Ball, Coke, and General Mills rank on ‘green’ list

Newsweek’s list of the US’s most sustainable companies names packaging firms like Ball, beverage producers like Coca-Cola, and food manufacturers such as General Mills rank among the green giants....

General Mills: Soy protein Cheerios hold mainstream appeal

General Mills has developed a high-protein variant of its flagship cereal brand Cheerios using soy – a product it says will sit comfortably in the mainstream breakfast aisle.

General Mills and Kellogg refute Oxfam climate change attack

General Mills and Kellogg have dismissed Oxfam’s claim that they are the ‘worst offenders’ on global greenhouse gas emissions and not doing enough to tackle climate change.

60-second interview: the day job

What do you do? Mike Helser, PhD, senior manager of General Mills Worldwide Innovation Network

In the latest edition of FoodNavigator-USA’s What do you do series, we talked with Mike Helser, who heads up General Mills’ Worldwide Innovation Network, on his transition from oceanographer to...

General Mills apologizes and backtracks on consumer legal policy

General Mills has reverted back to its old online legal terms following backlash and media outcry over its arbitration clause.

General Mills slashes trans and sat fats in dough

General Mills has filed a patent to lower the trans fatty acid and saturated fat content in dough shortenings using a blend of non-tropical oils and hard stock fat.

General Mills slams Cornell cereal study: It is ‘absurd’ pseudo-science

General Mills has slammed research suggesting on-pack cereal mascots are positioned to gaze into children’s eyes, calling the findings ‘absurd’ and describing the study as pseudo-science.

Consumers demanding more ‘free’ foods

Food processing and packaging firms are increasingly impacted by consumers’ desire to avoid gluten, dairy, soy, and other ingredients, according to Packaged Facts.

General Mills ramps up palm oil pledge to consider deforestation

General Mills has strengthened its pledge to source fully traceable palm oil by next year, with explicit focus on counteracting deforestation.

General Mills: Baking is on trend and can boost profits

There are tasty growth prospects for dessert mixes and refrigerated dough with the rise of home baking, says General Mills’ baking head.

General Mills hopes comic books will invigorate cereal

General Mills hopes to influence purchase decisions in the cereal aisle with a limited edition comic book series across selected Big G brands.

Who is the gluten-free consumer? Find out at the FoodNavigator-USA Forum: Gluten-free in Perspective

Are consumers who say they’re avoiding gluten really just avoiding wheat? Can we trust survey data about the number of people following ‘gluten-free diets’? Are market researchers' (wildly differing) estimates...

Oxfam sustainability scorecard reveals ‘leaders and laggards’

Leading food and drink makers including Nestlé, Unilever and Coca-Cola have made good progress in the year since Oxfam released its first Behind the Brands sustainability scorecard – and only...

Goodbye GMOs (and vitamin B12, D, A, and Riboflavin): New non-GMO Grape Nuts and Original Cheerios are ‘certainly less nutritious’, claims professor

The new non-GMO formulations of Original Cheerios and Grape Nuts might be made without ingredients from genetically engineered crops, but they also come with fewer vitamins - although brand owners...

General Mills CEO: Cereal slowdown is industry's fault

The sales slowdown in the US cereal category has nothing to do with consumers and everything to do with manufacturers, says the chairman and CEO of General Mills.

Super Bowl XLVIII: Battle of the brands! Watch all the teasers here

As the Seattle Seahawks and the Denver Broncos head into battle on Sunday at the MetLife Stadium in New Jersey, the nation’s biggest food and beverage brands will battle for...

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