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Trends > Diversification

Diversification

Diversification

Companies are increasingly moving into new market areas in a bid to drive and grow business. It's a risk, particularly if knowledge in the new sector isn't as strong as competition, but it seems to be one worth taking...

US flatbread and tortilla manufacturer Mesa Foods acquired by Teasdale

Kentucky-based tortilla and flatbread manufacturer Mesa Foods has been acquired by Hispanic foods specialist Teasdale Foods.

Kellogg to invest $100m in start-up food firms through venture capital fund

Kellogg has set up a venture capital fund that will be used to invest in businesses developing new ingredients, foods, packaging and technology.

Fazer Group to expand bakery operations in Russia and Finland

International bakery and confectionery business Fazer Group has announced it is to expand its operations with a new factory in Russia and the acquisition of an artisanal bakery in Finland.

Snack Attack 2016

Good Health unveils new lines including brand's first tortilla chips

Vegetable-based snacks brand Good Health is rolling out three new products in the US this summer - including its first tortilla chips.

Hostess acquires Superior on Main to tap in-store bakery growth

Hostess Brands has made its first acquisition since coming under new ownership itself in 2013.

Snack Attack 2016

Marinade brand Soy Vay enters snack category with popped rice clusters

Asian marinades brand Soy Vay has extended into the US snacks category with the launch of popped rice clusters.

sweets & snacks expo 2016

‘Everything is a snack’: the foods and formats transforming the category

With 96% of US consumers snacking between meals – and the lines between mealtimes continuing to blur – analysts say the range of foods accepted as a snack continues to grow.

sweets & snacks expo 2016

News from 2016 Sweets & Snacks Expo: Hydrox Cookies are back with a vengeance

Cookie brand Hydrox - which was axed in 1999 - has returned to the US market in a big way with listings in Kroger and Walmart stores.

More tea, Tesco? Revival in British tradition prompts cakes range launch

Tesco has launched a range of cakes designed to tap rising demand for traditional afternoon tea in the UK.

Post Holdings: Shift away from promotions is healthy for us and cereal category

Post Holdings says a shift away from promotions is set to benefit the cereals category and its own cereals business.

Kellogg US snacks sales hit by direct store delivery shake-up

A major reorganization of Kellogg’s snacks direct store delivery system took its toll on sales in the first quarter of the year, the company has admitted.

Brand growth and currency drive 21% hike in Grupo Bimbo North America sales

Increased marketing investment and more effective promotional activity has helped drive a 21% year-on-year hike in net sales of Grupo Bimbo’s North American business.

Alpha Baking moves into sweet goods with ConAgra bakeries acquisition

S Rosen’s brand owner Alpha Baking Co is extending into sweet goods with the acquisition of two US bakeries from ConAgra Foods.

Former PepsiCo chief Prado to lead pork snacks supplier Evans Food Group

Snack industry veteran Jose Luis Prado - former boss of Quaker Oats North America - has partnered with private equity firm Wind Point Partners to acquire pork rind snacks supplier...

Mr Kipling owner Premier Foods rejects McCormick takeover approach

UK manufacturer Premier Foods – maker of Mr Kipling cakes - has rejected a takeover approach by US spices business McCormick & Company.

Tale of two markets: Aryzta reports decline in US and growth in Europe

Speciality baking business Aryzta has reported a decline in underlying revenue from its US division, while in-store bakery growth has driven a strong performance in Europe.

In the bag: Snyder's-Lance completes Diamond Foods acquisition

Snyder's-Lance has completed its acquisition of Kettle brand owner Diamond Foods.

Orkla adds UK grocery to sales channels with Waverley Bakery acquisition

Bakery ingredients business Orkla Food Ingredients (OFI) has boosted its presence in the ice cream cones and wafers market with the acquisition of Scottish supplier The Waverley Bakery Limited.

Grupo Bimbo US performance boosted by NPD and currency tailwind

Grupo Bimbo has recorded a surge in sales from its North American business despite price rises taking a toll on volumes.

Amazon to stock Morrisons food products under new wholesale deal 

UK supermarket chain Morrisons is to supply a wide range of fresh, ambient and frozen food products to Amazon under a wholesale deal.

Cargill scraps its crop inputs business in Central and Eastern Europe

Cargill is to axe its crop inputs business – comprising seeds, fertilizer and chemicals – in parts of Central and Eastern Europe.

Bread margins under pressure as price remains at eight-year low, reports ABF

Bread prices are at their lowest level for eight years and are continuing to put pressure on bakery industry margins, according to Kingsmill brand owner Associated British Foods (ABF).

Big brand, big trust: Land O’ Lakes, Coca-Cola and Kellogg’s have consumers’ trust

Name recognition won the day in the 2016 BrandSpark Most Trusted Awards, as brands such as Kraft, Kellogg’s, and Folgers won big in their representative categories.

Snyder's-Lance net sales up 4% in 2015 despite below-par revenue in Q4

Snyder’s-Lance has reported an estimated 4% year on year increase in net sales for 2015 – despite a “tougher retailing environment” and a last-quarter performance below expectations.

PepsiCo on healthy vending and 2016 launch of organic Gatorade

PepsiCo is looking to drive a healthier portfolio via new health-friendly vending machines and a 2016 launch of organic Gatorade.

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