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Trends > Diversification

Diversification

Diversification

Companies are increasingly moving into new market areas in a bid to drive and grow business. It's a risk, particularly if knowledge in the new sector isn't as strong as competition, but it seems to be one worth taking...

Can General Mills overcome the Annie’s acquisition backlash?

General Mills has defended the future of Annie’s natural and organic snacks under its ownership, but two experts say the company will have to work hard to beat the critics....

DIGGING INTO INNOVATION AND NPD WITH DATAMONITOR CONSUMER

Cereal makers must think outside the pot: Think spoons and fruit sachets

Cereal pots appeal to consumers seeking faster, easier ways of eating breakfast, but manufacturers must go beyond simple, on-the-go pot packaging, says Datamonitor Consumer.

The icing on the cake? Premier bakes up $48m Mr Kipling investment

Premier Foods has put £10m ($16m) behind a multi-media promotional Mr Kipling campaign, just months after committing £20m ($32m) for a snack pack production line.

Grupo Bimbo & General Mills make Forbes ‘most innovative’ list

Mexican bread titan Grupo Bimbo and US cereal major General Mills have ranked on Forbes’ annual top 100 ‘most innovative’ companies list.

Young people eating snacks to ‘round out’ meals, says NPD Group

Younger consumers are reaching for snacks to accompany and round out meals, and the better-for-you category is set to benefit most, finds The NPD Group.

The US breakfast shift – think deli sandwiches, says Nielsen

Deli breakfasts have boomed in the US as consumers seek faster, fresher alternatives to traditional ready-to-eat (RTE) cereal category, according to Nielsen.

Maverick Innovations bets British to secure US expansion

UK flavor house Maverick Innovations will set up a US manufacturing hub in the next five years; bolstering its presence with British flavors like banana and custard, its CEO says.

DIGGING INTO INNOVATION AND NPD WITH DATAMONITOR CONSUMER

What do women want (from bread)?

Manufacturers should look to develop breads tailored to women’s nutritional needs, according to a Datamonitor researcher.

Hope for cheaper, more accessible wheat as genetic blueprint of bread wheat genome unveiled

There is hope for cheaper and more accessible wheat as a draft genetic blueprint of bread wheat genome is unveiled by the International Wheat Genome Sequencing Consortium.

Grupo Bimbo acquires Ecuadorian firm Supan

Mexican bakery giant Grupo Bimbo is set to acquire Ecuadorian company Supan – its first buy in the region.

Chia seed, tartary buckwheat gluten-free bread ticks nutritional boxes: Research

Gluten-free bread made with omega-3 and flavonoid-rich chia seed and tartary buckwheat flour has 12 times greater alpha-linolenic acid (ALA) content and 75% greater total antioxidant capacity than wheat bread,...

Archer Daniels Midland buys WILD Flavors for $3.1bn

Archer Daniels Midland (ADM) will buy WILD Flavors for €2.3bn citing fast-growing demand for natural food and beverage flavors and ingredients as the rationale.

Fazer closes 2 factories in industrial to in-store shift

Finnish firm Fazer has announced the closure of two of its bakeries – a move it said was unavoidable considering a market shift from pre-packed bread to in-store baked. 

Warburtons’ offsets difficulties to secure growth

Sales of wraps, sandwich thins and gluten-free products have helped Warburtons offset “difficult” trading conditions to increase turnover and operating profit in the 52 weeks to September 28 2013.

Health for breakfast; indulgence for lunch - Instant porridge blossoms in Russia

Instant hot cereal is rising in Russia as urban consumers seek healthy, convenient options, but beware - indulgence remains top of mind, says an analyst from Canadean.

Dispatches from IFT 2014

Cricket bars founder: ‘We launched a product without a supply chain in place to scale it’

Since it was created in 2012, Chapul Inc. has been on a mission to integrate edible insects into Western diets, using its cricket energy bars as the vehicle. 

NUWI Quinoa Snacks: We are a snack in a bottle – it’s the future

Liquid snacking is a healthy, convenient alternative to snack bars – a segment many consumers are bored of, according to the co-founder of NUWI Quinoa Snacks; a drinkable snack.

News in brief

Snyder’s-Lance to restructure as it completes $430m private brand divesture

Synder’s-Lance will kick-start a restructuring plan to improve margins and drive focus on its branded products following the completion of its private brands divestment to Shearer’s Foods.

Euromonitor: Health concerns could slow breakfast biscuit boom

Breakfast biscuit makers should reduce sugar and calorie content and develop healthier variants if they want to secure continued growth, says Euromonitor International.

KP Snacks bags on pub passion during World Cup

KP Snacks has gone pub-themed for the 2014 FIFA World Cup; recreating a local UK pub in Rio for the games and running a consumer competition fronted by celebrity pub...

The future of snacks? Popped, ancient grains and the rise of craft brands

Craft snack brands will lead innovation because of their fresh take on an old market, and balancing health and indulgence will be top of the agenda, says Innova Market Insights.

Warburtons guns for UK gluten-free supremacy

UK bakery business Warburtons has ambitions to boost the gluten-free category and grow its market share as it rolls out gluten-free thins.

Crisis in Ukraine forces up world wheat prices

Political instability in the Ukraine has reinforced the UK’s need to increase its own food security and production, National Farmers Union (NFU) president Meurig Raymond has warned.

US cereal U-turn: 10% upswing over next four years, says Packaged Facts

Cereal makers can expect a turnaround year thanks to favorable consumption patterns and a booming young Hispanic population, says Packaged Facts.

SPECIAL EDITION: FLEXIBLE BAKERY & SNACK PRODUCTION

Artificial Intelligence: Baking with algorithms for 'infinite' flexibility

Baking with algorithmic software can help minimize mistakes as busy bakers work to broaden portfolios, according to developer PreciBake.

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