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Trends > Smart Packaging

Smart Packaging

Smart Packaging

Demands on packaging are mounting. Shelf-life, sustainability, usability, consumer appeal are a handful of many demands on manufacturers. Technologies and new materials are constantly coming to the fore as R&D efforts step up to make 'smart' packaging.

UK breakfast boom? Hot cereals up 17.9% in 2013

The demand for hot cereals like porridge has continued to experience a dramatic resurgence and will continue an upward trajectory for the next four years, according to a Key Note...

DIGGING INTO INNOVATION AND NPD WITH DATAMONITOR CONSUMER

Cereal makers must think outside the pot: Think spoons and fruit sachets

Cereal pots appeal to consumers seeking faster, easier ways of eating breakfast, but manufacturers must go beyond simple, on-the-go pot packaging, says Datamonitor Consumer.

Frito-Lay president: 'We’re laser-focused on productivity’

Improved supply chain productivity using automation and better go-to-market delivery systems has driven core operating profit up 6% CAGR, says the president of Frito-Lay North America.

Special K US annual sales slump 9.7%

US total sales for Special K dropped $56m for the year; a slump that could be rescued with lifestyle-focused NPD, says the head of innovation at Mintel.

Additives and carb backlash stumps bread innovation, says Mintel

Packaged bread innovation has been complicated by a consumer backlash on additives and carbohydrates, but manufacturers can still generate interest with healthy, artisan ingredients, says Mintel.

Dispatches from IFT 2014: 8-minute insight from Mintel innovation directors

Crunch time: Is breakfast cereal doomed to sink?

The global breakfast cereal market faces increasing competition as consumers turn to convenient alternatives, so how can manufacturers step up to compete and stimulate often dwindling sales?

Picking through ideas with Saatchi & Saatchi X on shopper behavior: Part II

Snacks: Too much health, not enough joy? Saatchi & Saatchi X says maybe…

Snacks have the power to drive positive emotional shopping behavior, but too much focus on health and a lack of in-store innovation could kill the joy factor, says the VP...

Dispatches from Sweets & Snacks Expo 2014

Flamous Brands CEO: We want to take falafel chips mainstream

Flamous Brands has redesigned its packaging for better shelf appeal as it tries to push falafel chips into the mainstream snacking space, its CEO says.

Kraft: Meat has been largely absent from healthy-protein snacking

Kraft Foods has developed a high-protein snack with a meat component to tap into a space in healthy-protein snacking that it says has been missed.

DISPATCHES FROM VITAFOODS EUROPE 2014

‘Boring’ bread needs clever labeling and flavor excitement: Mintel

Packaged bread is typically boring and lifeless but clever labeling and flavor innovation should reinvigorate the category, says a Mintel analyst.

Interpack 2014

Dow to launch pacXpert across EMEA

Dow Packaging has launched pacXpert at Interpack with plans to roll the product out across Europe, the Middle East and Africa (EMEA) this month. 

Aplix Easy-Lock wins Kellogg’s deal

Aplix has won a deal to supply Kellogg’s Special K Muesli and Crunchy Nut packs with its Easy-Lock polyethylene reclosable design across Europe.

Shelf appeal: Image analysis has greater focus than the untrained eye

Image analysis could be a effective way to determine quality loss in storage compared to visual inspection, according to researchers.

Matte is the new black for snacks: ‘There are several drivers’, says expert

Traditional high-gloss packs will soon be a thing of the past as snack makers turn to matte finishes in the battle for shelf appeal, an expert says.

Cereal psychology: Mascot eye contact sparks consumer trust

Mascots on breakfast cereals that gaze directly into a consumer’s line of vision can spark trust; findings that researchers say could be used to fuel growth of better-for-you lines.

Mona’s Granola: Big cereal brands have overlooked sensual packaging

Big cereal players haven’t worked out the concept of sensual packaging, sticking instead to rigid boxes and thick plastics but Mona’s Granola is one step ahead, says its founder....

Snacking on ideas with Sally Lyons Wyatt: Part I

IRI executive: Snacks faced a competitive shark tank last year

Snack makers survived a difficult 2013 with increased competition forming a much larger battleground that included quick-serve, online and even airlines, says a leading sector analyst.

General Mills hopes comic books will invigorate cereal

General Mills hopes to influence purchase decisions in the cereal aisle with a limited edition comic book series across selected Big G brands.

Allergens survey highlights risks in industry practice

Nearly a third of food businesses have no corporate allergen management systems in place, an SGS survey has found.

News in brief

United Biscuits R&D targets impulse channel

 United Biscuits has revamped the cheese flavor of its baked Mini Cheddars snack, developed a new chili beef flavor and added more price marked packs to target impulse buys.

Allergen-friendly snacks crunch into smart packaging

Zego, a manufacturer of allergen-friendly snack bars, has launched wrappers and boxes with QR codes enabling consumers to keep tabs on allergen products.

Tyrrells uses poetic license with writer’s image

Tyrrells Crisps has apologized for inadvertently using an image of a Nobel Prize nominated poet to illustrate a "fleeting look of contempt" for its on-pack competition....

Bakers need to think like CPG firms, says Nielsen

Bakers need to start thinking about concepts, packaging and branding ahead of formulation – like consumer packaged goods firms, says Nielsen’s bakery expert.

Comment

Everything is a snack: Time to re-invent the potato chip

Noodle pots, bagels, pizza slices, yogurts, soups – you name it – have muscled into the snack space. So what hope do old-fashioned potato chip, popcorn and nut makers really have?

Nestlé defends 'lunchbox friendly' claims after nut allergen rebuke

Nestlé has defended itself and its allergy charity consort against criticism of the marketing of its ''lunchbox friendly'' muesli bars to schools despite them being unsuitable for nut allergy sufferers. ...

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