The breakfast cereal giant has launched #RaiseYourBowl, a social media campaign aimed to raise awareness of its pledge to donate food to the UK’s National Health Service (NHS) staff and other key workers.
Children in the United Kingdom will soon have to say good-bye to the monkey, bee, alligator, lion, panda and penguins featured on the boxes of Lidl’s own-brand cereals, as the retail giant attempts to halt the soaring obesity rate among the demographic.