Social Media

The future of fine bakery: Kerry delves into the challenge of answering the growing demand for indulgence without the guilt and other topical issues

Snack chat

The future of fine bakery: Kerry delves into the challenge of answering the growing demand for indulgence without the guilt and other topical issues

By Gill Hyslop

Ireland-based Kerry – one of the world’s largest taste and nutrition companies – hosted its second Innovation Seminar focused on the drivers of innovation in fine bakery goods, including cakes, cookies, crackers and muffins. BakeryandSnack’s Raising Issues...

Social media represents an extremely powerful B2B tool, it's not just for brand-building and consumer engagement, expert says

Social media: The B2B money maker?

By Kacey Culliney

Social media is an extremely powerful brand-building tool that engages consumers, but it can also be a platform for strong business relationships and revenue generation, an expert says.

How importance are consumer tastes?

PepsiCo Frito-Lay asks Facebook favours for flavours

By Kacey Culliney

Snack titan Frito-Lay will harness the power of social media engagement to gather recipes and taste insights from consumers and launch three new flavours of Lay’s crisps in early 2013 across the US.

Kellogg's revamp - significant or hype?...

Kellogg’s revamps brand, but significantly?

By Kacey Culliney

Global cereal giant, Kellogg’s is investing in a ‘significant’ revamp of its 106-year-old brand in a bid to resonate better with today’s tech savvy consumers, but analysts say it won’t be anything significant.