Social Media

Tall bakes, like this chocolate double barrel tall layered cake decorated with strawberries, will be all the rage this year. Pic: Daria Nipot

Trendspotting

2022 will be the year of the statement bake

By Gill Hyslop

Cake and desserts producer BBF Limited said cake trends this year will continue to be influenced by social media, with budding Brits bakers constantly deferring to celeb icons and influencers to create that blow away celebration cake.

Whisps wants to harness the talents of a social media whizz by putting them on the Big Cheese Board and paying them some cheddar. Pic: Whisps

Whisps’ call out for the next Big Cheese

By Gill Hyslop

Whisps is looking to fill the position of Cheese Content Officer on its Big Cheese Board to capture some of the hilarious, uplifting and downright cheesy content that is being created.

The snacking landscape in Asia has evolved, particularly driven by the younger generations. Pic: GettyImages/yacobchuk

Guest article

Asian millennials have evolved and so has snacking

By Gill Hyslop

Snacking – a familiar term that used to represent the habit of junking between meals – is today part of the millennials lifestyle. Noorul Malik, savvy millennial and marketing & communications executive, APAC, SGK Global, looks at how urbanisation,...

Social media represents an extremely powerful B2B tool, it's not just for brand-building and consumer engagement, expert says

Social media: The B2B money maker?

By Kacey Culliney

Social media is an extremely powerful brand-building tool that engages consumers, but it can also be a platform for strong business relationships and revenue generation, an expert says.

How importance are consumer tastes?

PepsiCo Frito-Lay asks Facebook favours for flavours

By Kacey Culliney

Snack titan Frito-Lay will harness the power of social media engagement to gather recipes and taste insights from consumers and launch three new flavours of Lay’s crisps in early 2013 across the US.

Kellogg's revamp - significant or hype?...

Kellogg’s revamps brand, but significantly?

By Kacey Culliney

Global cereal giant, Kellogg’s is investing in a ‘significant’ revamp of its 106-year-old brand in a bid to resonate better with today’s tech savvy consumers, but analysts say it won’t be anything significant.