This year, Barcelona in Spain played host to Snackex 2019, the 18th edition of Europe’s only international business event dedicated to the savory snacks sector.
Not all snacks are equal, according to Jaren Koerten, head of packaged food at Euromonitor: some have attained premium status, while others are ‘in the process’ of premiumization.
Frito-Lay’s move to develop chocolate-dipped potato chips bridges the gap into candy, broadening its consumer catchment at a clever time, says an analyst.
