Collaborations in the snack industry are vital for innovation, market expansion and consumer engagement. These partnerships lead to the creation of novel products that blend diverse flavors and cultural influences, capturing consumer interest and expanding...
The Kellogg’s-owned toaster pastry brand has signed a multi-year agreement with Florida Citrus Sports to become the latest title sponsor of college football, which holds the attendee record among bowl games.
$23.9bn was spent on gifting last year, with 53% of American planning to celebrate Valentine’s Day again in style in 2023 – and nine million of them choosing this event to pop the big question, according to stats gathered by GiftWrapper. That’s big business...
The central ingredient of Kanira wholegrain biscuits is nutrient-rich and climate smart pearl millet (an under-the-radar superfood native to India); Teatis is providing a tasty solution for the 122+ million people living with diabetes or prediabetes in...
Limited edition Haunted Frosted Chocolatey Fudge Pop-Tart Bites put the treat in trick or treating, Van Leeuwen is heating up the ice cream category with a flavour collab with Tapatío Hot Sauce and Eat the Change has created a grown-up version of its...
Several snack producers have stepped up to celebrate and support the LGBTQ+ community; numerous are hitching their ride on the fast-moving plant-based bandwagon; Bridor is showcasing its skills with exquisite croissants; and Kellogg’s Cheez-Its is conjuring...
Kellogg’s is getting into the Christmas spirit with the roll out of Mince Pie Flavoured Wheats; Little Ruskits is the ideal first food for weaning babies; Wall’s Pastry gets worldly with two new plant-based microwavable slices; and Carr’s Flours teams...
Come Sunday (February 2, 2020), the living rooms of Americans will be invaded by slick, Hollywood-style Super Bowl commercials, designed to be debated long after the final touchdown is scored. We check out why and how some of the US’s biggest snack producers...
Pretzels get a makeover with Pop-Tarts, Krusteaz rolls out a raft of baking mixes and Made for Drink moves into mainstream. From tried-and-tested brand extensions to brand new launches, BakeryandSnacks scours the shelves to find out what’s trending.
The cereal and snack giant showed off new products for Rice Krispies, Pop-Tarts, Pringles and Cheez-Its at the National Association of Convenience Stores (NACS) show held in Atlanta, US, on October 1-4.
A decrease in breakfast cereal sales and a product recall for RXBar – initiated ‘out of an abundance of caution’ – have impaired Kellogg’s first-quarter earnings.
Watch out Donald Trump, Kellogg’s popular breakfast pastry has announced its aspiration to run for the POTUS spot next year. Hostess Snacks has offered to be vice president.
