Pop-Tarts’ tweet asked followers to retweet in support of the endeavour, which garnered over 33,000 retweets and 57,000 likes.
In comparison, the announcement from former Starbucks CEO Howard Schultz that he was ‘seriously considering running for president as a centrist independent’ was only retweeted 3,900 times.
Several other iconic food brands joined the fray to support or oppose the news from the sugary filled toaster pastries that Kellogg’s launched in 1964.
Hostess Brands asked to be Pop-Tarts’ running mate, an offer the toaster pastry said it would consider.
However, not all responses were as positive.
Frozen steak brand Steak-umm tweeted it had announced running last April and declared ‘war’ on Pop-Tarts.
Even Burger King was quick to get in on the drama, agreeing that it was ‘about time we got a king.’
Note: A Kellogg’s spokesperson told the media the Pop-Tarts’ tweet “was an attempt to playfully engage with the brand’s fans” and not to be considered a serious presidential candidacy announcement.