Alpen bars targeting busy professionals are the first Weetabix products to be formulated specifically for the Chinese market, following the UK company’s majority buy-out by Chinese conglomerate Bright Foods in 2012.
Leading vitamin and specialty chemicals maker DSM opened its first
research and development centre in China today, designed to help it
achieve strong sales growth from this market in the next three
A leading global provider of synchronised supply chain and revenue
management solutions has helped a Chinese beverage firm maintain
its competitive advantage in what is a booming sector, writes
The rules of the game in the Chinese food market are not as
elsewhere, according to one of the world's leading authorities on
the region's agribusiness. Payment rests on building relationships,
and market positioning is...