Since kick-off in 2019, PeaTos has experienced explosive growth and received widespread acclaim thanks to its innovative approach to snacks – adding better-for-you nutrition to popular offerings – and marketing – debunking the junk and challenging the...
An oversubscribed Series A3 funding round – led by Peebles and Honey Bunches of Oats maker Post Holdings – will enable revolutionary snack brand PeaTos to ramp up its mission in challenging Frito-Lay for a piece of the salty snack category.
Rob Brice – founder of vegan and allergen-friendly crisp brand Crave – is the winner of the Store Cupboard category of Aldi's Next Big Thing, flighted on Channel 4 last month, which secured him a special buy listing for his Pickled Onion Monster...
Four SKUs from the California better-for-you brand – renowned in snacking circles for challenging PepsiCo Frito-Lay’s category monopoly – have passed independent authentication to bear the Non-GMO Project Verified Seal.
PeaTos snacks – which founder and CEO Nick Desai claims ‘taste as good as Cheetos’ – is capitalising on the mega plant-based trend, along with a bold updated look featuring the new face of PeaTos, ‘sassy’ female character, DJ_P that it hopes will win...
FDF Scotland and London-based SPQR Communications have voiced disappointment the UK government is squaring up to fight Kellogg’s in court – contending the regulations are actually groundless and, far from being helpful, could stir up discontentment.
Salty nibbles and sweet bakes have long borne the brunt of a bad rap, but with consumer focus on health more dominant than ever before, the sector is quickly reinventing itself to stay relevant.
PeaTos founder Nick Desai will take the podium at the upcoming America Food Innovate Summit to highlight the role of technology in promoting ‘junk’ food and controversially, fingering Frito-Lay’s monopoly for the alleged 'lack of progress' in...
Post Holdings – which has just taken a minority stake in plant-based meat startup Hungry Planet - has led a $12.5m Series B round at legume-fueled snack brand PeaTos, which offers a higher protein, higher fiber slant on mainstream extruded snack brands...
PeaTos – developed to disrupt the $21bn snack market dominated by Cheetos maker Frito-Lay with snacks formulated with peas and lentils instead of corn for a healthier nutrition profile – has completed a $7m Series A fundraising round.
Pea-fueled snack brand PeaTos – which has already had one run-in with Frito-Lay's lawyers over its branding strategy – is taking on Chester the Cheetah once again with a series of “intentionally provocative” billboards and digital ads.
Upstart snack producer PeaTos has jumped into the ecommerce fray with a direct-to-consumer website a week after PepsiCo Frito-Lay launched its own D2C websites.
PeaTos, Nestlé and Panera are going the extra mile to support people facing hardship and uncertainty to get through the coronavirus outbreak with a welcome meals, some fun for the kiddies and a measure of laughter.
A trademark dispute between Cheetos and pulse-based rival Peatos has been “amicably resolved,” after the latter agreed to remove the offending tagline, ‘Tigers live longer than cheetahs’ from its packaging and website.
