Post Holdings – which has just taken a minority stake in plant-based meat startup Hungry Planet - has led a $12.5m Series B round at legume-fueled snack brand PeaTos, which offers a higher protein, higher fiber slant on mainstream extruded snack brands...
PeaTos – developed to disrupt the $21bn snack market dominated by Cheetos maker Frito-Lay with snacks formulated with peas and lentils instead of corn for a healthier nutrition profile – has completed a $7m Series A fundraising round.
Pea-fueled snack brand PeaTos – which has already had one run-in with Frito-Lay's lawyers over its branding strategy – is taking on Chester the Cheetah once again with a series of “intentionally provocative” billboards and digital ads.
Upstart snack producer PeaTos has jumped into the ecommerce fray with a direct-to-consumer website a week after PepsiCo Frito-Lay launched its own D2C websites.
PeaTos, Nestlé and Panera are going the extra mile to support people facing hardship and uncertainty to get through the coronavirus outbreak with a welcome meals, some fun for the kiddies and a measure of laughter.
A trademark dispute between Cheetos and pulse-based rival Peatos has been “amicably resolved,” after the latter agreed to remove the offending tagline, ‘Tigers live longer than cheetahs’ from its packaging and website.
