Peatos

PeaTos has garnered some heavy-hitting industry support with its alternative offerings to Cheetos and Funyuns. Pic: PeaTos

Veteran-backed Cheetos challenger secures new round of funding

By Gill Hyslop

PeaTos – developed to disrupt the $21bn snack market dominated by Cheetos maker Frito-Lay with snacks formulated with peas and lentils instead of corn for a healthier nutrition profile – has completed a $7m Series A fundraising round.

PeaTos is hoping to increase its ecommerce share with a new D2C website. Pic: PeaTos

PeaTos follows PepsiCo with D2C snack site

By Gill Hyslop

Upstart snack producer PeaTos has jumped into the ecommerce fray with a direct-to-consumer website a week after PepsiCo Frito-Lay launched its own D2C websites.

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