2020 was a bumper year for biscuits – posting the strongest growth in more than five years – as lockdown saw shoppers add an extra packet of the biscuit aisle’s bestsellers to their trolleys.
The duo have signed a long-term contract to produce a range of sweet treats – starting with muffins and cookies – for customers in Europe, Middle East and North Africa.
Nestle Japan’s new KITKAT Snax – which was launched alongside its first officially-approved craft beer - is not targeted solely at alcohol-drinking adults, but for all consumers looking for a sweet and salty snack, the firm has clarified.
