Hovis

The revival of Hovis needs to happen within a broader balancing of the UK packaged bread market, says analyst

Can a US equity giant revive Hovis?

By Kacey Culliney

US Gores Group is allegedly in talks to buy out a stake of Premier Foods’ Hovis business and a city analyst has said that geography would not impact its ability to turn around the struggling brand.

Premier Foods' plan to seek a financial partner for its bread business has divided City opinion

Premier Foods tight-lipped on bread sale

By Michael Stones

Premier Foods is remaining tight-lipped about reports that the Mexican bakery Grupo Bimbo may acquire its troubled bread division, as the firm’s short-term prospects divided City opinion.

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