Bakers Basco ramps up national campaign for the return of bread supply equipment

By Gill Hyslop contact

- Last updated on GMT

Bakers Basco is hoping to drum up awareness with its trio of posters. Pic: Bakers Basco
Bakers Basco is hoping to drum up awareness with its trio of posters. Pic: Bakers Basco

Related tags: Bakers basco, Allied bakeries, Hovis, Warburtons, Fine Lady Bakeries, Frank roberts

Bakers Basco is banking on a series of awareness posters to alert the nation to the issue surrounding the mishandling and abuse of their delivery baskets and dollies.

The posters are being used as part of the company’s marketing campaign throughout the year at industry events covering sectors such as festivals, events, recycling and waste management.

“Following the success of our national appeal back in April, we felt we had to exploit that success and carry on the initiative throughout 2022,”​ said Paul Empson, Basco’s GM.

“The poster series seemed a natural way to continue with the message, especially during the festival and outdoor event season.”

Basco’s field team are also visiting caterers, recyclers and event organisers to reiterate the vital role this equipment play in the supply chain of bakery goods, and instilling the importance of reporting any misplaced equipment to be collected and repatriated.

“We are determined to tackle this problem during this year when sustainability is high on the national agenda,”​ added Empson.

“It is time to alleviate the illegal recycling issue and by starting dialogue with associations such as Vision:2025 and The Association of Festival Organisers (AFO), we feel we are on the right road to do just that. The green credentials of the bakery industry must remain a core issue for us and other companies like ours.”

Basco 2

Bakers Basco was set up in 2006 by five of the UK’s leading plant bakers – Allied Bakeries, Fine Lady Bakeries, Frank Roberts & Sons, Hovis and Warburtons represent more than 55% of the UK bakery market – to police the use of a standard basket for the delivery of bread to retailers and wholesalers.

The company currently manages an equipment pool of approximately five million reusable Omega Baskets and 500,000 dollies. The equipment is part of the circular economy and each kit has the potential to be recycled 400 times to make more baskets before it reaches the end of its useful life.

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