Hfss

Research has found that consumers are still leaning towards treats that are higher in fat, salt and sugar, despite the proposed restrictions. Pic: GettyImages/Peter Cade

Gauging the consumer appetite for HFSS treats

By Gill Hyslop

Research by innovation intelligence platform Vypr around the National Food Strategy revealed 83% of consumers believe there is a need for new or reformulated food products that are healthier, however, the appetite for so-called ‘unhealthy’ food remains.

Kellogg's Special K line up has been reformulated to contain around 20% less sodium. Pic: Kellogg's

Kellogg’s 12-month quest to reduce salt in Special K

By Gill Hyslop

After a year of tinkering around, the breakfast cereal giant’s food developers have successfully reduced the sodium content in its Special K cereal range by around 20% – without dramatically changing its iconic flavour profile.

Just because the pressure is piling on to cut back the sugar content of snacks doesn't mean to throw taste and indulgence out of the window. Pic: GettyImages/adrian825

Healthy snacking

Finding the sweet spot within the HFSS restrictions

By Gill Hyslop

To tackle the alarming rise in obesity, the UK government has placed restrictions on the instore promotion of snacks high in fat, sugar and salt (HFSS) from October 2022.

The Salubre is made from spent grains typically discarded after being used to brew beer. Pic: The Homemade Pizza Club

Revolutionary HFSS pizza also ups the ante on food waste

By Gill Hyslop

The ‘Salubre’ is set to revolutionise the pizza industry as the UK’s first non-HFSS (fat, salt and sugar) pizza, while helping to fight food waste by using the spent grains left over from the process of brewing beer.

The implementation to restrict the promotion of foods high in fat, sugar and sodium could shrink more than just the waistlines of consumers. Pic: GettyImages/Chris Ryan

FDF Scotland hails government’s delay to restrict HFSS marketing

By Gill Hyslop

The promulgation of the Good Food Bill – first mooted under the Scottish government’s 2019/20 programme and rescheduled to necessitate the tabling of emergency COVID-19 legislation – has again been delayed, much to the relief of FDF Scotland, which believes...

An advertising ban on HFSS foods could result in a £3bn loss for the food industry. Pics: GettyImages/Eskemar/Suradech 14/happy_lark

£500m at risk if promotion ban on HFSS bakery and snacks goes ahead

By Gill Hyslop

The predictive analytics provider told BakeryandSnacks the UK savoury snacks industry stands to lose £381.1m, while the bakery sector is at risk of losing £143.4m should the government’s injunction on advertising products labelled as high in fat, sugar...

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