The animated silver screen has some of the finest pedigree of villainous, swashbuckling and adorable characters – from Cruella De Vil to Star Wars’ BB8 to the inimitable Minions – enticing on board some of the major breakfast cereal and snack producers.
The weather may not be autumnal as yet – or piquing into spring in the southern hemisphere – but that has not stopped bakery and snack producers from announcing their limited-edition seasonal releases.
Globally, brand licensing strategies continue to drive retail growth year-over-year for today’s top brands, with 2018’s standouts including Kellogg’s and Funko. We chat to Amanda Cioletti, content director of License Global, about how this collaboration...
Pop culture consumer products company Funko is disrupting the breakfast cereal sector by creating short-term demand for sought-after collector’s items.