Lenny & Larry’s has hit the airwaves with three commercials focused on the taste and nutritional value of its protein- and fiber-packed snacks – its first national ad campaign since the brand's 1993 launch.
Swiss-Israeli flavours and ingredients house Frutarom wants a greater slice of the global functional foods and drinks market with new investment and initiatives to tap markets like the Americas and Asia and the “sensitive” European market.
Bakery and cereals account for almost 23 per cent of the global functional foods market with sales worth $5.5bn between 2006 and 2010, claims Leatherhead Food Research; And heart health is the leading claim in the sector.
Eighty per cent of functional food product launches fail within 18 months, according to a new report that draws lessons from 15 high-profile failures from the likes of Danone, Emmi, Pepsico, Coca-Cola, Nestlé and Unilever.
The functional foods industry in France is booming, according to a
report from Invest In France that claims the sector attracted 7 per
cent of all new foreign investment projects in the country between
2002 and 2007.
Start-up Origo Biosciences has discovered the presence of an
anti-cholesterol immunoglobulin in milk and is investigating its
commercialisation as an ingredient for functional foods that may,
one day, give plant sterols a run for...
Irish dairy firm Glanbia is to invest €15 million in a new
innovation centre to develop functional foods and health
ingredients, Ireland's Minister for Agriculture and Food Joe Walsh
Funding to bolster research into new food uses for cereals and
oilseeds is behind a fresh R&D strategy released by the UK
cereals industry this week, a move designed to open up new market
opportunities for the sector.