Flavor

The flavour ingredient bypasses the need for grapefruit, making it more reproducible and affordable, according to Evolva

Evolva introduces fermentation-derived nootkatone

By Caroline SCOTT-THOMAS

Swiss biotechnology firm Evolva has introduced its nootkatone citrus flavour and fragrance ingredient – made from fermentation rather than traditional extraction from grapefruit skin.

Citrus food flavouring is genotoxic, says EFSA

Citrus food flavouring is genotoxic, says EFSA

By Niamh Michail

Citrus food flavouring perilla aldehyde causes DNA damage to the liver, says EFSA – a finding that calls into question the safety of nine other chemically similar flavourings.

Lay's generated desire among TV viewers with adverts centered around product flavor, including its Do Us A Flavor campaign ads

Frito-Lay wins snack and candy TV ‘brand of the year’

By Kacey Culliney

Frito-Lay’s 2014 TV ads for Lay’s in the US were the most effective across the snack and confectionery category, staving off competition from Hershey and Mars, according to analysis firm Ace Metrix.

'For muffins you need to use milk – it’s an essential ingredient- but instead of milk they’re using yogurt,' says Datamonitor Consumer

DIGGING INTO INNOVATION AND NPD WITH DATAMONITOR CONSUMER

Yogurt muffins: A protein punch with a twist

By Kacey Culliney

Baking muffins with yogurt can add a functional and nutritional punch while tapping into an explosive global trend, says a Datamonitor researcher.

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