Clif Bar

KRAVE protein bars will blend meat, fruit, veg and grains - a shift away from its traditional jerky products

NPD EXCLUSIVE: 'We're going to deliver more protein with a third of the sugar,' says CEO

KRAVE Jerky to launch low-sugar protein bars

By Kacey CULLINEY

Hershey-owned KRAVE Jerky will go head-to-head with Clif Bar, Kind and Lärabar as it readies to launch protein bars with one-third of the sugar towards the end of this year.