Tosi enlists Clif Bar exec to take brand to next level

By Gill Hyslop contact

- Last updated on GMT

Tosi SuperBites are portable nutrient-dense snacks for health-conscious consumers looking to eat clean. Pic: Tosi
Tosi SuperBites are portable nutrient-dense snacks for health-conscious consumers looking to eat clean. Pic: Tosi

Related tags: Tosi, Clif bar, Cambridge Companies SPG

The Tosi SuperBites maker has appointed Keith Neumann as president and chief operating officer to build the Tosi brand and accelerate growth in the US and globally.
Keith Neumann
Keith Neumann

Neumann joins Tosi from Clif Bar & Company where he was senior vice president, chief marketing officer and general manager. 

“[Keith’s] deep industry experience and leadership skills will help take Tosi to the next level​,” said Stefanie Hults, cofounder of Tosi.

“The work he did to grow Clif Bar was inspiring and we are confident that we will be able to reach more people with our products under his guiding hand.”

The appointment marks an important step in the growth of Tosi, which closed its series A funding round last year, led by Cambridge Companies SPG.

“When we first invested in Tosi, we were confident that - due to the quality and taste of the product, unique form factor, its ontrend positioning, incrementality to the growth in the bar category and other important factors – it was destined for unparalleled growth,”​ said Filipp Chebotarev, COO and partner at Cambridge Companies SPG.

“Now, with Keith on the team, Tosi has a sophisticated organizational leader to help realize the incredible growth potential of this special brand.”

Tosi SuperBites are made from plant-based proteins (nuts and seeds) that are free from gluten, soy, diary, artificial sweeteners and sugar alcohols. The snacks offer a low sugar delivery of nutrient-dense ingredients in a crisp snack format.

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