Business

Corbion's overall sales increase for H1 2017 was slightly impacted by the weak performance in its Bakery division as sales for frozen dough dipped. Pic: ©iStock/joxxxxjo

Corbion’s bakery sales struggle in H1 2017

By Gill Hyslop

Corbion reported its Food division’s performance in H1 2017 ‘fell short of ambition’, mainly due to lower volumes in Bakery, but it remains optimistic for H2.

A recent study shows that 73% of consumers are willing to pay more for a product with full transparent attributes.  Pic: Insight Label

Nielsen partners with Label Insight to boost CPG transparency

By Douglas Yu

The challenge of managing consumer packaged goods data has prompted two shopper data firms, Nielsen and Label Insight, to form an alliance to help manufacturers and retailers to make faster and more informed data-decisions to grow sales.

Consumers are more empowered today and it's because of that, we're shifting into their world of demand, says Frito-Lay marketing head

Dispatches from Snaxpo 2014: Frito-Lay marketing insight, part II

Frito-Lay: The real battle is winning over the 'empowered' consumer

By Kacey Culliney

Consumers and their demands are in charge of business; driving everything we do in marketing terms and pulling us into their world, says Frito-Lay’s senior vice president and chief marketing officer.

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