The Oreo maker has snapped up the Australian company – which holds a strong position in the attractive premium biscuit and cracker category – for an undisclosed amount from Sydney-based private equity firm CPE Capital.
The 25% penalty on sweetened biscuits and waffle products exported from Germany to the United States has had a negative impact on its manufacturers, claimed the Association of the German Confectionery Industry (BDSI).
UK manufacturer pladis announced sales of biscuits grew by £66m (2.5%) - the category is now worth £2.7bn ($3.42bn) - and said it was on its way to unlocking a £264m opportunity within the coming three years.
The Center for Environmental Health (CEH) has launched legal action against several US biscuit manufacturers and retailers for allegedly failing to warn consumers about the high levels of acrylamide (AA) in their products.
Australian biscuit brand Tim Tam has entered the US market for the first time after the company decided to cater to the US consumer demands for on-the-go snacks, with a distribution deal with Connecticut-based commercial bakery Pepperidge Farm.