Biscuit

Mondelēz has launched an Oreo cookie with a brownie batter center in the UK. Pic: Mondelēz

Mondelēz launches Oreo Choc’O Brownie in UK

By Douglas Yu

Mondelēz has introduced its Oreo Choc’O Brownie to the UK market and will be supporting the launch with a £2.5m ($3.2m) audiovisual advertising, experiential, sampling and PR campaign. 

The digestive biscuit is celebrating its 125th anniversary this year. Pic: McVitie's

Pladis plans health focus for British biscuit market

By Gill Hyslop

At the launch of its second annual biscuit review, the manufacturer of McVitie’s (the UK’s largest selling biscuit brand) said it will make Britons’ much-loved snack even healthier.

Tim Tam is Arnott's only biscuit brand that is available in the US.  Photo: Tim Tam

Tim Tam enters the US as on-the-go snacks demand rises

By Douglas Yu

Australian biscuit brand Tim Tam has entered the US market for the first time after the company decided to cater to the US consumer demands for on-the-go snacks, with a distribution deal with Connecticut-based commercial bakery Pepperidge Farm.