Despite a recent YouGov poll revealing that 47% of UK consumers are more likely to spend their money with a brand whose loyalty scheme they are a part of, businesses often fail to introduce effective systems, writes Frederick Szydlowski, CMO and co-founder...
Kellogg’s is making it easier for parents to show their support to their kids returning/starting school; Walmart is getting spooky for the trick or treat season, and pladis is rolling out some festive favourites and fresh innovations to celebrate Christmas.
Fourteen food companies made global data intelligence company Morning Consult’s 2020 50 Most Loved Brands list, which analyzed more than 150,000 consumer interviews conducted by the firm in June and July 2020.
A new study gives insight into what an ideal snack looks like to people without being biased by the loaded associations that come with labelling food as ‘healthy’ or ‘unhealthy’.
Evolving shopping habits brought on by the COVID-19 pandemic are remolding consumer needs, and food brands must build new connections with their customers by paying close attention to new emerging issues, pain points, and desires that matter most to their...
Mezcla rolls out its flagship range of vegan, gluten-free protein bars designed to foster a love of art and a celebration of diversity within the next generation; Gerber releases Organic BabyPops for little ones learning to self-feed; Sara Lee introduces...
HIM & MCA Insight has announced a new name and branding as it launches a new analytics and data visualisation solution under its data platform Lumina Intelligence.
Summertime and the living is easy: Cheez-It and House Wine, along with Cape Cod Potato Chips and Samuel Adams, team up to release limited edition summer-ready snacks to be paired with beverages; Treat Me Sweet Co creates a bespoke range of exotic French...
With fears of a second wave of the virus mounting, consumers are looking to make improvements to their diets to maximise their health and reduce vulnerability to illness, opening opportunities for bakery producer, writes Mike Hughes, head of Research...
The multinational snack producer partnered with NextGen insights agency Join the Dots I InSites Consulting and virtual reality (VR) market researcher Gorilla in the room to understand how shelf-ready packaging and merchandising impacts shopper behaviour,...
Krusteaz has launched Energizing Oat Bites Mix that require no baking; Nature’s Eats is rolling out a propriety almond flour; and UK bakery Patisserie Valerie has created a Thank You Cake for people to show their appreciation during these unprecedented...
We’ve scoured the four corners of the earth to bring you an exciting and exotic selection of treats – from South Korean, Kellogg’s has released a green onion-flavoured Chex cereal, Jammie Dodgers are again available in vegan variants in the UK and, across...
Snacking has evolved from being a convenient and comforting experience before Covid-19 to a more food conscious and healthy activity during the pandemic, two market experts claim.
The lead-up to the Fourth of July is historically the biggest week of the year for salty snacks in the States and PepsiCo's Frito-Lay anticipates sales to be on a par with previous years, despite the challenges around the coronavirus outbreak.
